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Kintsugi Pottery

Fail

Shoppers spend an estimated $36K a year here, so Kintsugi Pottery is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$36K/yr78K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
57%top-5 click share · 15 brands · 25 sellers

Flapen Score

Kintsugi Pottery against its category

The dotted line is the Home & Kitchen average. Past it, Kintsugi Pottery is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kintsugi Pottery market on Amazon at a glance

Shoppers on Amazon United States searched for Kintsugi Pottery 78K times last year and spent an estimated $36K. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
0.7%
Market size, estimated
$36Ka year
Peak month
December1.5× the quietest month
Top search term
kintsugi pottery45K searches a year

02 · Price

A sale here is worth $63.26.

Listings sell for $63.26 on average, from $10.77 to $193.20. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $63.26 that is $0 to $6K a year per listing.

Average price
$63.26inside the $15 to $100 sweet spot
Price range
$10.77–$193.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #5,175 within Decorative Bowls. It carries 115 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
50%
Out of stock, average day
18.8%
Average rank
#5,175in Decorative Bowls
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
115per listing
Listings tracked
24

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Kintsugi Pottery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

25

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

20%

  • Brand 123%
  • Brand 219%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 67%

Demand

Kintsugi Pottery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Holiday '25MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Kintsugi Pottery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kintsugi pottery45K/yr
  • kintsugi bowl24K/yr
  • kintsugi art6K/yr
  • kintsugi pottery for sale4K/yr

Reviews and returns

What reviews say buyers love and hate about Kintsugi Pottery

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
22%of negative reviews mention “Moist/Dry”
1.3%of orders come back
“it still wasnt dry”
A buyer, on “Moist/Dry”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kintsugi Pottery questions

Answered from the same tracked data.