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King Size Weighted Blanket

Fail

Demand is soft, at -33.7% this quarter, so King Size Weighted Blanket is a Fail.

Flapen Score
32
32 / 100
Ranks 10,503 of 11,240 Home & Kitchen niches · −17 vs the category median of 49
Market size
$323K/yr383K searches / yr
90-day growth
-33.7%search demand this quarter
Competition
73%top-5 click share · 11 brands · 18 sellers

Flapen Score

King Size Weighted Blanket against its category

The dotted line is the Home & Kitchen average. Past it, King Size Weighted Blanket is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The King Size Weighted Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for King Size Weighted Blanket 383K times last year and spent an estimated $323K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 383K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $323K a year.

Searches, last 12 months
383K
Growth, 90 days vs prior 90
-33.7%
Conversion, latest week
1.2%
Market size, estimated
$323Ka year
Peak month
December3.6× the quietest month
Top search term
king size weighted blanket87K searches a year

02 · Price

A sale here is worth $69.65.

Listings sell for $69.65 on average, from $36.51 to $158.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $69.65 that is $7K to $17K a year per listing.

Average price
$69.65inside the $15 to $100 sweet spot
Price range
$36.51–$158.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$7K–$17K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #28 within Weighted Blankets. It carries 5,912 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#28in Weighted Blankets
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
5,912per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top King Size Weighted Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

18

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

10%

  • Brand 156%
  • Brand 215%
  • Brand 38%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 10%)

Demand

King Size Weighted Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top King Size Weighted Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • king size weighted blanket87K/yr
  • weighted blanket king size75K/yr
  • king weighted blanket39K/yr
  • weighted blanket king31K/yr
  • king size weighted blanket for adults54K/yr
  • weighted king size blanket15K/yr
  • weighted cooling blanket king size6K/yr
  • weighted blankets for adults king size14K/yr
  • king weighted blankets for adults7K/yr
  • california king weighted blanket10K/yr

Reviews and returns

What reviews say buyers love and hate about King Size Weighted Blanket

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Sleep Quality”
19%of negative reviews mention “Weight Heavy”
4.1%of orders come back
“Heavier than expected”
A buyer, on “Weight Heavy”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common King Size Weighted Blanket questions

Answered from the same tracked data.