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King Size Plastic Mattress Protector

Fail

The average product has 27,893 reviews to catch up to, so King Size Plastic Mattress Protector is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$93K/yr53K searches / yr
90-day growth
+4.8%search demand this quarter
Competition
76%top-5 click share · 11 brands · 13 sellers

Flapen Score

King Size Plastic Mattress Protector against its category

The dotted line is the Home & Kitchen average. Past it, King Size Plastic Mattress Protector is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The King Size Plastic Mattress Protector market on Amazon at a glance

Shoppers on Amazon United States searched for King Size Plastic Mattress Protector 53K times last year and spent an estimated $93K. The top 5 brands take 76% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
9.9%
Market size, estimated
$93Ka year
Peak month
July1.4× the quietest month
Top search term
king size plastic mattress protector13K searches a year

02 · Price

A sale here is worth $17.91.

Listings sell for $17.91 on average, from $7.65 to $27.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $17.91 that is $4K to $9K a year per listing.

Average price
$17.91inside the $15 to $100 sweet spot
Price range
$7.65–$27.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Mattress Protectors & Encasements. It carries 27,893 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Mattress Protectors & Encasements
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
27,893per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top King Size Plastic Mattress Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

13

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

18%

  • Brand 130%
  • Brand 216%
  • Brand 313%
  • Brand 48%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (5 brands, 18%)

Demand

King Size Plastic Mattress Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top King Size Plastic Mattress Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • king size plastic mattress protector13K/yr
  • plastic bed cover king9K/yr
  • plastic king size mattress protector5K/yr
  • king size plastic mattress cover7K/yr
  • plastic mattress protector king5K/yr
  • plastic mattress cover king size bed5K/yr
  • king plastic mattress cover4K/yr
  • king size mattress plastic cover3K/yr
  • king mattress plastic cover3K/yr

Reviews and returns

What reviews say buyers love and hate about King Size Plastic Mattress Protector

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Water Resistance”
2.0%of orders come back
“Not a water proof mattress”
A buyer, on “Water Resistance”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common King Size Plastic Mattress Protector questions

Answered from the same tracked data.