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King Size Pillows Set of 4

Maybe

Products sell for $42.17 on average, inside the sweet spot. But the average product has 27,614 reviews to catch up to, so King Size Pillows Set of 4 is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 49
Market size
$1.9M/yr605K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
60%top-5 click share · 15 brands · 24 sellers

Flapen Score

King Size Pillows Set of 4 against its category

The dotted line is the Home & Kitchen average. Past it, King Size Pillows Set of 4 is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The King Size Pillows Set of 4 market on Amazon at a glance

Shoppers on Amazon United States searched for King Size Pillows Set of 4 605K times last year and spent an estimated $1.9M. The top 5 brands take 80% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 605K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
605K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
7.3%
Market size, estimated
$1.9Ma year
Peak month
March1.5× the quietest month
Top search term
king size pillows set of 4232K searches a year

02 · Price

A sale here is worth $42.17.

Listings sell for $42.17 on average, from $23.24 to $108.23. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $42.17 that is $63K to $84K a year per listing.

Average price
$42.17inside the $15 to $100 sweet spot
Price range
$23.24–$108.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$63K–$84K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #54 within Bed Pillows & Positioners. It carries 27,614 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
87%
Out of stock, average day
4.4%
Average rank
#54in Bed Pillows & Positioners
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
27,614per listing
Listings tracked
23

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top King Size Pillows Set of 4 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

$0$75K$149K$224K$299K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

24

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 97%

Open market

17%

  • JOLLYVOGUE32%
  • Utopia Bedding26%
  • Sasttie13%
  • MUFEW5%
  • Beckham Hotel Collection4%
  • HUXMEYSON4%
  • Open — no brand owns it (9 brands, 17%)

Demand

King Size Pillows Set of 4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top King Size Pillows Set of 4 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • king size pillows set of 4232K/yr
  • king pillows set of 4149K/yr
  • pillows king size set of 4101K/yr
  • king pillows 4 pack24K/yr
  • 4 king size pillows15K/yr
  • pillow king size set of 412K/yr
  • california king pillows set of 411K/yr
  • 4 pack king size pillows9K/yr
  • king bed pillows set of 47K/yr
  • hotel pillows king size set of 44K/yr

Reviews and returns

What reviews say buyers love and hate about King Size Pillows Set of 4

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Comfort-Overall”
12%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common King Size Pillows Set of 4 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data