Is king size pillows set of 2 memory foam profitable to sell on Amazon United States?

The niche generates $508K/yr across 35 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (57/100).

How competitive is the king size pillows set of 2 memory foam niche?

28 brands and 38 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in king size pillows set of 2 memory foam?

Top complaints mined from reviews: Hard Feel, Comfort-Overall, Smell. The return rate is 2.6%.

When does demand for king size pillows set of 2 memory foam peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the king size pillows set of 2 memory foam niche?

Listings span $20.88–$153.36; the average listing price is $49.49 (sweet spot $15–$100). The average incumbent carries 16,065 reviews — the moat a new listing must climb.

king size pillows set of 2 memory foam

Worth a look

Shows a sweet-spot price point ($49.49 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$49.49

avg listing price — sweet spot $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$508K

$508K/yr · 186K searches

Price range

Good$20.88–$153.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

Review moat

Bad16,065.29

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, king size pillows set of 2 memory foam is a $508K/yr Amazon United States market (186K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

king size pillows set of 2 memory foam market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $396K–$495K; units × avg price
Conversion rate: 5.5%
Avg BSR: #110
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 5.1%
Avg brand age: 35 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 flat

Sellers

Top-5 brand share

50%

Top 20: 92%

Top-5 click share

45%

Top 20: 84%

Open market

42%

LOVELYREST13%
CushyOasis10%
Love Attitude10%
WEEKENDER9%
Qutool9%
UYWO7%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -14.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top king size pillows set of 2 memory foam search terms

king size memory foam pillows50K/yr +4.5%4.3% conv.
king size pillows memory foam20K/yr -27.4%4.3% conv.
memory foam king pillows11K/yr -14.3%4.0% conv.
king size memory foam pillows set of 216K/yr -41.5%4.8% conv.
king pillows memory foam11K/yr -28.1%5.5% conv.
shredded memory foam pillows king10K/yr -28.8%3.9% conv.
pillows king size set of 2 memory foam9K/yr -17.2%4.5% conv.
king pillows 2 pack memory foam8K/yr -25.7%5.9% conv.
king size foam pillow7K/yr -21.7%4.5% conv.
king foam pillow6K/yr -12.7%4.4% conv.

All search terms

Top king size pillows set of 2 memory foam products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOVELYREST Memory Foam Pillows 2 Pack Adjustable Loft Cooling Pillows King Size Set of 2 for Sleeping Firm Supportive and Breathable Design for Hot Side Back and Stomach Sleepers

LOVELYREST$35.794.4★618 rev

Love Attitude Shredded Memory Foam Pillows King Size Set of 2 Cooling Pillow Firm and Soft Adjustable for Side Back Stomach Sleepers

Love Attitude$54.594.4★3,809 rev

QUTOOL Cooling Pillow for Sleeping CertiPUR-US Shredded Memory Foam King Pillows Set of 2 Cool Pillow for Hot Sleepers Adjustable Firm Pillow for Side Back Stomach Sleepers Soft Yet Support White

Qutool$57.894.4★22,313 rev

UYWO Cooling Pillows King Size Set of 2 Memory Foam Pillows with Zipper Firm Bed Pillows Adjustable for Hot Side Back Stomach Sleepers

UYWO$39.654.4★1,367 rev

CushyOasis Memory Foam Pillows for Side Back and Stomach Sleepers Set of 2 Bed Pillow with Washable Cover and Breathable Mesh Bed Pillow for Sleeping (BlueKing Size)

CushyOasis$53.584.3★846 rev

Newest

by launch date

ezepilw King Size Pillows Set of 2 for Sleeping Cooling Adjustable Memory Foam Pillows Dual Fill Design Helps Maintain Shape Breathable Washable Cover

ezepilw$35.43180 rev

4mo ago

HKYLRAN Firm Memory Foam Bed Pillows King Size Set of 2 Adjustable Cooling Side Sleeper Pillow Hotel Collection Breathable Support Washable Cover with Zipper Home Gifts

HKYLRAN$31.8879 rev

6mo ago

LOVELYREST Memory Foam Pillows 2 Pack Adjustable Loft Cooling Pillows King Size Set of 2 for Sleeping Firm Supportive and Breathable Design for Hot Side Back and Stomach Sleepers

LOVELYREST$35.79618 rev

8mo ago

Utopia Bedding Shredded Memory Foam Pillows (King) Cooling Adjustable Bed Pillows for Sleeping with Washable Pillow Case Back Stomach and Side Sleeper Pillow Plush and Supportive (1 Pack)

Utopia Bedding$20.88156 rev

9mo ago

Mosluna Shredded Memory Foam Pillows King Size Set of 2 Soft Bed Pillow for Side and Back Sleepers Medium Firm Pillows 2 Pack with Gusset(20x36)

Mosluna$36.16704 rev

11mo ago

What buyers say about king size pillows set of 2 memory foam

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall19%

“Comfortable Sleep”

Cushion14%

“They are the perfect medium cushion for sleeping”

Soft Feel9%

“It's soft”

Quality-Overall8%

“Best Quality”

Foam8%

“pillows are amazing”

Value For Money6%

“Great Deal”

Fluffiness6%

“these stay fluffy”

Sleep Quality4%

“Improved Sleep”

Warmth2%

“Very comfortable for people who get hot easily”

Size-Overall2%

“Fits my king bed perfectly”

What buyers complain about

Hard Feel9%

“Very hard material”

Comfort-Overall9%

“so hard to get comfortable”

Smell8%

“Chemical smell”

Quality-Overall7%

“Not quality as stated”

Value For Money6%

“The price is a little steep”

Cushion6%

“Flat pillow”

Size-Overall4%

“Too big”

Body Support4%

“Not supportive”

Fluffiness4%

“Almost too fluffy”

Thickness3%

“Much thicker than I expected”

Top return reasons

Cushion27%

Comfort-Overall14%

Size-Overall9%

Soft Feel8%

Advertised Vs Actual Product7%

Hard Feel6%

Value For Money4%