King Size Pillows

Shoppers searched for this 6.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19.1M a year.

Searches, last 12 months

6.5M

Growth, 90 days vs prior 90

-5.6%

Conversion, latest week

8.6%

Market size, estimated

$19.1Ma year

Peak month

July1.4× the quietest month

Top search term

king size pillows1.8M searches a year

Listings sell for $34.01 on average, from $18.04 to $69.09. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 20,000 to 25,000 of them. At $34.01 that is $680K to $850K a year per listing.

Average price

$34.01inside the $15 to $100 sweet spot

Price range

$18.04–$69.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

20,000–25,000

Revenue per listing a year

$680K–$850K

Returns

1.9%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #40 within Bed Pillows & Positioners. It carries 24,511 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#40in Bed Pillows & Positioners

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

24,511per listing

Listings tracked

23

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

44 months