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King Size Pillow Top Mattress

Fail

Products sell for $561.60 on average, outside the sweet spot, so King Size Pillow Top Mattress is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$185K/yr97K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
33%top-5 click share · 36 brands · 47 sellers

Flapen Score

King Size Pillow Top Mattress against its category

The dotted line is the Home & Kitchen average. Past it, King Size Pillow Top Mattress is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The King Size Pillow Top Mattress market on Amazon at a glance

Shoppers on Amazon United States searched for King Size Pillow Top Mattress 97K times last year and spent an estimated $185K. The top 5 brands take 55% of clicks. Demand peaks in Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
0.3%
Market size, estimated
$185Ka year
Peak month
February1.5× the quietest month
Top search term
king size pillow top mattress41K searches a year

02 · Price

A sale here is worth $561.60.

Listings sell for $561.60 on average, from $50.73 to $2711.69. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $561.60 that is $0 to $56K a year per listing.

Average price
$561.60above the $15 to $100 sweet spot
Price range
$50.73–$2711.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$56K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 31.8% of listings are out of stock. The average listing ranks #230 within Mattresses & Box Springs. It carries 5,773 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
88%
Out of stock, average day
31.8%
Average rank
#230in Mattresses & Box Springs
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
5,773per listing
Listings tracked
64

04 · Newcomers

25 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 25 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
25Amazon's first-year sales bar
Average brand age
25 months

Products

Top King Size Pillow Top Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

47

Top-5 brand share

55%

Top 20: 90%

Top-5 click share

33%

Top 20: 69%

Open market

37%

  • Brand 116%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

King Size Pillow Top Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.5×

Search terms

Top King Size Pillow Top Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • king size pillow top mattress41K/yr
  • alaskan king mattress 108x10812K/yr
  • tempurpedic mattress king9K/yr
  • alaskan king bed mattress10K/yr
  • tempurpedic king mattress4K/yr
  • puffy mattress king6K/yr
  • winkbed mattress king4K/yr
  • king coil mattress3K/yr
  • tempurpedic mattress king size2K/yr
  • tempur pedic mattress king2K/yr

Reviews and returns

What reviews say buyers love and hate about King Size Pillow Top Mattress

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Comfort-Overall”
10%of negative reviews mention “Thickness”
1.8%of orders come back
“Not as thick as it looks”
A buyer, on “Thickness”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common King Size Pillow Top Mattress questions

Answered from the same tracked data.