King Size Pillow Cases 2
MaybeAn estimated 1.6% of orders come back. But the average product has 43,557 reviews to catch up to, so King Size Pillow Cases 2 is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 4952
- Market size
- $884K/yr1.6M searches / yr
- 90-day growth
- +4.7%search demand this quarter
- Competition
- 46%top-5 click share · 13 brands · 23 sellers
Flapen Score
King Size Pillow Cases 2 against its category
The dotted line is the Home & Kitchen average. Past it, King Size Pillow Cases 2 is stronger. Inside it, weaker.
Market
The King Size Pillow Cases 2 market on Amazon at a glance
Shoppers on Amazon United States searched for King Size Pillow Cases 2 1.6M times last year and spent an estimated $884K. The top 5 brands take 80% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $884K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- +4.7%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $884Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- king size pillow cases276K searches a year
02 · Price
A sale here is worth $11.19.
Listings sell for $11.19 on average, from $5.97 to $21.94. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $11.19 that is $28K to $34K a year per listing.
- Average price
- $11.19under the $15 to $100 sweet spot
- Price range
- $5.97–$21.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $28K–$34K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #82 within Sheets & Pillowcases. It carries 43,557 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #82in Sheets & Pillowcases
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 43,557per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top King Size Pillow Cases 2 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
King Pillow Cases Set of 2 - Ultra Soft Hotel Quality Pillowcase Covers - Comfy Cozy & Wrinkle Free - Shrinkage Stain and Fade Resistant - Machine Washable Pillow Protectors - 2 Piece Set - White
- Price
- $14.19
- Rating
- 4.6/5
- Reviews
- 57,433
- Age
- 9y ago

Utopia Bedding King Pillow Cases - 4 Pack - Envelope Closure - Soft Brushed Microfiber Fabric - Shrinkage and Fade Resistant Pillow Covers King Size 20 X 40 Inches (King White)
- Price
- $10.22
- Rating
- 4.6/5
- Reviews
- 72,553
- Age
- 7y ago

Utopia Bedding King Pillow Cases - 4 Pack - Envelope Closure - Soft Brushed Microfiber Fabric - Shrinkage and Fade Resistant Pillow Covers King Size 20 X 40 Inches (King Grey)
- Price
- $10.97
- Rating
- 4.6/5
- Reviews
- 72,553
- Age
- 7y ago

Bedsure Zipper Pillow Cases Queen Cooling Pillow Cases Queen Size Set of 2 Rayon Derived from Bamboo Cooling Pillowcases for Hot Sleepers Soft & PureWoven Pillow Covers Dark Grey 20x30 Inches
- Price
- $15.01
- Rating
- 4.6/5
- Reviews
- 1,080
- Age
- 2y ago

Ultra Soft Pillow Protectors with Zipper Standard Size - Set of 4 Breathable Pillow Covers - 100% Protection Against Stains Dust & Dirt - Machine Washable (White)
- Price
- $10.51
- Rating
- 4.7/5
- Reviews
- 25,099
- Age
- 8y ago
Trending
estimated 90-day click momentum
Amazon Basics 400 Thread Count Soft 100% Cotton Pillow Cases Wrinkle Resistant Sateen Weave King Size 40 x 20 Machine Washable White Set of 2 Pillows Not Included
- Price
- $13.51
- Rating
- 4.5/5
- Reviews
- 32,740
- Age
- 9y ago

Utopia Bedding Premium 100% Waterproof Pillow Protectors with Zipper Standard Size (Set of 2) Bed Bug and Dust Mite Proof Zippered Pillow Covers Pillow Encasement Cases Gray
- Price
- $9.28
- Rating
- 4.5/5
- Reviews
- 20,028
- Age
- 4y ago

Bedsure King Size Pillow Cases Set of 2 - Dark Grey Brushed Microfiber Pillowcases 2 Pack Super Soft Pillow Case Cover with Envelope Closure for Kids Wrinkle Fade Resistant 20x36 Inches
- Price
- $8.98
- Rating
- 4.6/5
- Reviews
- 17,353
- Age
- 3y ago

Utopia Bedding King Pillow Cases - 4 Pack - Envelope Closure - Soft Brushed Microfiber Fabric - Shrinkage and Fade Resistant Pillow Covers King Size 20 X 40 Inches (King Grey)
- Price
- $10.97
- Rating
- 4.6/5
- Reviews
- 72,553
- Age
- 7y ago

Set of 4 Pillow Protectors with Zipper Standard Size Bed Bug and Dust Mite Proof Pillow Covers Ultra Soft Pillow Encasements Moisture Wicking and Waterproof Pillow Cases by Utopia Bedding (White)
- Price
- $11.04
- Rating
- 4.6/5
- Reviews
- 48,649
- Age
- 4y ago
Newest
by launch date
Bedsure Zipper Pillow Cases Queen Cooling Pillow Cases Queen Size Set of 2 Rayon Derived from Bamboo Cooling Pillowcases for Hot Sleepers Soft & PureWoven Pillow Covers Dark Grey 20x30 Inches
- Price
- $15.01
- Rating
- 4.6/5
- Reviews
- 1,080
- Age
- 2y ago

Bedsure Zipper Pillow Cases Standard Size Cooling Pillow Cases Set of 2 Rayon Derived from Bamboo Cooling Pillowcase for Hot Sleepers Soft & PureWoven Pillow Covers Gift Dark Grey 20x26 Inches
- Price
- $15.70
- Rating
- 4.6/5
- Reviews
- 1,080
- Age
- 2y ago

Bedsure King Size Pillow Cases Set of 2 - Dark Grey Brushed Microfiber Pillowcases 2 Pack Super Soft Pillow Case Cover with Envelope Closure for Kids Wrinkle Fade Resistant 20x36 Inches
- Price
- $8.98
- Rating
- 4.6/5
- Reviews
- 17,353
- Age
- 3y ago

Bedsure Satin Pillowcase with Zipper Similar to Silk Pillow Cases 2 Pack Beige Standard Size Satin Pillow Case Silky & Soft Pillow Covers Valentines Day Gifts for Women Men 20x26 Inches
- Price
- $6.43
- Rating
- 4.6/5
- Reviews
- 8,069
- Age
- 3y ago

Bedsure King Size Pillow Cases Set of 2 Cooling Pillow Cases King Rayon Derived from Bamboo Dark Grey Pillowcases PureWoven Silky Soft Bedding Pillow Covers with Envelope Closure 20x36 Inches
- Price
- $19.61
- Rating
- 4.4/5
- Reviews
- 36,917
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
23
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 90%
Open market
13%
- Utopia Bedding23%
- Bedsure19%
- CGK Unlimited19%
- NTBAY11%
- Niagara Sleep Solution8%
- Amazon Basics7%
- Open — no brand owns it (7 brands, 13%)
Demand
King Size Pillow Cases 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top King Size Pillow Cases 2 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- king size pillow cases276K/yr
- pillow cases king243K/yr
- king pillow cases173K/yr
- zipper pillow cases146K/yr
- king pillow case126K/yr
- king size pillow case137K/yr
- zippered pillow cases standard size79K/yr
- pillow case with zipper69K/yr
- king pillowcases38K/yr
- zipper pillow cases standard size38K/yr
Reviews and returns
What reviews say buyers love and hate about King Size Pillow Cases 2
We read the reviews and the return reasons for every product selling here.
“feels low quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common King Size Pillow Cases 2 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









