King Size Pillow Cases 2
MaybeAn estimated 1.6% of orders come back. But the average product has 43,557 reviews to catch up to, so King Size Pillow Cases 2 is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 4952
- Market size
- $884K/yr1.6M searches / yr
- 90-day growth
- +4.7%search demand this quarter
- Competition
- 46%top-5 click share · 13 brands · 23 sellers
Flapen Score
King Size Pillow Cases 2 against its category
The dotted line is the Home & Kitchen average. Past it, King Size Pillow Cases 2 is stronger. Inside it, weaker.
Market
The King Size Pillow Cases 2 market on Amazon at a glance
Shoppers on Amazon United States searched for King Size Pillow Cases 2 1.6M times last year and spent an estimated $884K. The top 5 brands take 80% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $884K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- +4.7%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $884Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- king size pillow cases276K searches a year
02 · Price
A sale here is worth $11.19.
Listings sell for $11.19 on average, from $5.97 to $21.94. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $11.19 that is $28K to $34K a year per listing.
- Average price
- $11.19under the $15 to $100 sweet spot
- Price range
- $5.97–$21.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $28K–$34K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #82 within Sheets & Pillowcases. It carries 43,557 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #82in Sheets & Pillowcases
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 43,557per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top King Size Pillow Cases 2 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
23
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
46%
Top 20: 90%
Open market
13%
- Brand 123%
- Brand 219%
- Brand 319%
- Brand 411%
- Brand 58%
- Brand 67%
- Open — no brand owns it (7 brands, 13%)
Demand
King Size Pillow Cases 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top King Size Pillow Cases 2 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- king size pillow cases276K/yr
- pillow cases king243K/yr
- king pillow cases173K/yr
- zipper pillow cases146K/yr
- king pillow case126K/yr
- king size pillow case137K/yr
- zippered pillow cases standard size79K/yr
- pillow case with zipper69K/yr
- king pillowcases38K/yr
- zipper pillow cases standard size38K/yr
Reviews and returns
What reviews say buyers love and hate about King Size Pillow Cases 2
We read the reviews and the return reasons for every product selling here.
“feels low quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common King Size Pillow Cases 2 questions
Answered from the same tracked data.









