king size pillow cases 2
Worth a lookShows low returns (1.6%), but a deep review moat (43,557 avg reviews) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Great$884K$884K/yr · 1.6M searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.19avg listing price — sweet spot $15–$100
Price range
Okay$5.97–$21.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Review moat
Bad43,557.07avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, king size pillow cases 2 is a $884K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
king size pillow cases 2 market data
- Units sold / yr
- 80K–100K
- avg 2,500–3,000/product
- Revenue / yr
- $895K–$1.1M
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #82
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 1.6%
- Avg brand age
- 53 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
23
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
46%
Top 20: 90%
Open market
13%
- Utopia Bedding23%
- Bedsure19%
- CGK Unlimited19%
- NTBAY11%
- Niagara Sleep Solution8%
- Amazon Basics7%
- Open — no brand owns it (7 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top king size pillow cases 2 search terms
- king size pillow cases276K/yr
- pillow cases king243K/yr
- king pillow cases173K/yr
- zipper pillow cases146K/yr
- king pillow case126K/yr
- king size pillow case137K/yr
- zippered pillow cases standard size79K/yr
- pillow case with zipper69K/yr
- king pillowcases38K/yr
- zipper pillow cases standard size38K/yr
Top king size pillow cases 2 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
King Pillow Cases Set of 2 - Ultra Soft Hotel Quality Pillowcase Covers - Comfy Cozy & Wrinkle Free - Shrinkage Stain and Fade Resistant - Machine Washable Pillow Protectors - 2 Piece Set - White
CGK Unlimited$14.194.6★57,433 rev
Utopia Bedding King Pillow Cases - 4 Pack - Envelope Closure - Soft Brushed Microfiber Fabric - Shrinkage and Fade Resistant Pillow Covers King Size 20 X 40 Inches (King White)
Utopia Bedding$10.224.6★72,553 rev
Utopia Bedding King Pillow Cases - 4 Pack - Envelope Closure - Soft Brushed Microfiber Fabric - Shrinkage and Fade Resistant Pillow Covers King Size 20 X 40 Inches (King Grey)
Utopia Bedding$10.974.6★72,553 rev
Bedsure Zipper Pillow Cases Queen Cooling Pillow Cases Queen Size Set of 2 Rayon Derived from Bamboo Cooling Pillowcases for Hot Sleepers Soft & PureWoven Pillow Covers Dark Grey 20x30 Inches
Bedsure$15.014.6★1,080 rev
Ultra Soft Pillow Protectors with Zipper Standard Size - Set of 4 Breathable Pillow Covers - 100% Protection Against Stains Dust & Dirt - Machine Washable (White)
Niagara Sleep Solution$10.514.7★25,099 rev
Newest
by launch dateBedsure Zipper Pillow Cases Queen Cooling Pillow Cases Queen Size Set of 2 Rayon Derived from Bamboo Cooling Pillowcases for Hot Sleepers Soft & PureWoven Pillow Covers Dark Grey 20x30 Inches
Bedsure$15.011,080 rev
Bedsure Zipper Pillow Cases Standard Size Cooling Pillow Cases Set of 2 Rayon Derived from Bamboo Cooling Pillowcase for Hot Sleepers Soft & PureWoven Pillow Covers Gift Dark Grey 20x26 Inches
Bedsure$15.701,080 rev
Bedsure King Size Pillow Cases Set of 2 - Dark Grey Brushed Microfiber Pillowcases 2 Pack Super Soft Pillow Case Cover with Envelope Closure for Kids Wrinkle Fade Resistant 20x36 Inches
Bedsure$8.9817,353 rev
Bedsure Satin Pillowcase with Zipper Similar to Silk Pillow Cases 2 Pack Beige Standard Size Satin Pillow Case Silky & Soft Pillow Covers Valentines Day Gifts for Women Men 20x26 Inches
Bedsure$6.438,069 rev
Bedsure King Size Pillow Cases Set of 2 Cooling Pillow Cases King Rayon Derived from Bamboo Dark Grey Pillowcases PureWoven Silky Soft Bedding Pillow Covers with Envelope Closure 20x36 Inches
Bedsure$19.6136,917 rev
Trending
90-day click momentum
Amazon Basics 400 Thread Count Soft 100% Cotton Pillow Cases Wrinkle Resistant Sateen Weave King Size 40 x 20 Machine Washable White Set of 2 Pillows Not Included
Amazon Basics$13.514.5★
Utopia Bedding Premium 100% Waterproof Pillow Protectors with Zipper Standard Size (Set of 2) Bed Bug and Dust Mite Proof Zippered Pillow Covers Pillow Encasement Cases Gray
Utopia Bedding$9.284.5★
Bedsure King Size Pillow Cases Set of 2 - Dark Grey Brushed Microfiber Pillowcases 2 Pack Super Soft Pillow Case Cover with Envelope Closure for Kids Wrinkle Fade Resistant 20x36 Inches
Bedsure$8.984.6★
Utopia Bedding King Pillow Cases - 4 Pack - Envelope Closure - Soft Brushed Microfiber Fabric - Shrinkage and Fade Resistant Pillow Covers King Size 20 X 40 Inches (King Grey)
Utopia Bedding$10.974.6★
Set of 4 Pillow Protectors with Zipper Standard Size Bed Bug and Dust Mite Proof Pillow Covers Ultra Soft Pillow Encasements Moisture Wicking and Waterproof Pillow Cases by Utopia Bedding (White)
Utopia Bedding$11.044.6★
What buyers say about king size pillow cases 2
What buyers praise and complain about, mined from review topics.What buyers love
“Feels so smooth”
“good quality covers at a good price”
“fair price”
“The fit is generous”
“Better than I expected”
“Excellent soft roomy pillow cases”
“Nice and comfortable”
“Great fabric”
“theyve held up perfectly through the wash”
“True to the color”
What buyers complain about
“feels low quality”
“NOT WATER RESISTANT”
“Slightly bigger”
“Cheap material”
“Not soft”
“in a different color”
“False information”
“not thick material”
“Broke during the first use”
“They look expensive”
Top return reasons
Common questions
- Is king size pillow cases 2 profitable to sell on Amazon United States?
- The niche generates $884K/yr across 28 tracked products. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the king size pillow cases 2 niche?
- 13 brands and 23 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in king size pillow cases 2?
- Top complaints mined from reviews: Quality-Overall, Water Resistance, Size-Overall. The return rate is 1.6%.
- When does demand for king size pillow cases 2 peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the king size pillow cases 2 niche?
- Listings span $5.97–$21.94; the average listing price is $11.19 (sweet spot $15–$100). The average incumbent carries 43,557 reviews — the moat a new listing must climb.