Skip to content

King Size Pillow Cases 2

Maybe

An estimated 1.6% of orders come back. But the average product has 43,557 reviews to catch up to, so King Size Pillow Cases 2 is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$884K/yr1.6M searches / yr
90-day growth
+4.7%search demand this quarter
Competition
46%top-5 click share · 13 brands · 23 sellers

Flapen Score

King Size Pillow Cases 2 against its category

The dotted line is the Home & Kitchen average. Past it, King Size Pillow Cases 2 is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The King Size Pillow Cases 2 market on Amazon at a glance

Shoppers on Amazon United States searched for King Size Pillow Cases 2 1.6M times last year and spent an estimated $884K. The top 5 brands take 80% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $884K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
5.0%
Market size, estimated
$884Ka year
Peak month
November1.3× the quietest month
Top search term
king size pillow cases276K searches a year

02 · Price

A sale here is worth $11.19.

Listings sell for $11.19 on average, from $5.97 to $21.94. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $11.19 that is $28K to $34K a year per listing.

Average price
$11.19under the $15 to $100 sweet spot
Price range
$5.97–$21.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
$28K–$34K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #82 within Sheets & Pillowcases. It carries 43,557 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#82in Sheets & Pillowcases
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
43,557per listing
Listings tracked
28

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top King Size Pillow Cases 2 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

$0$44K$88K$133K$177K1K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

23

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 90%

Open market

13%

  • Utopia Bedding23%
  • Bedsure19%
  • CGK Unlimited19%
  • NTBAY11%
  • Niagara Sleep Solution8%
  • Amazon Basics7%
  • Open — no brand owns it (7 brands, 13%)

Demand

King Size Pillow Cases 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top King Size Pillow Cases 2 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • king size pillow cases276K/yr
  • pillow cases king243K/yr
  • king pillow cases173K/yr
  • zipper pillow cases146K/yr
  • king pillow case126K/yr
  • king size pillow case137K/yr
  • zippered pillow cases standard size79K/yr
  • pillow case with zipper69K/yr
  • king pillowcases38K/yr
  • zipper pillow cases standard size38K/yr

Reviews and returns

What reviews say buyers love and hate about King Size Pillow Cases 2

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Soft Feel”
8%of negative reviews mention “Quality-Overall”
1.6%of orders come back
“feels low quality”
A buyer, on “Quality-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common King Size Pillow Cases 2 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data