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King Size Memory Foam Pillows Set of 2

Fail

The average product has 26,292 reviews to catch up to, so King Size Memory Foam Pillows Set of 2 is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$86K/yr32K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
58%top-5 click share · 14 brands · 23 sellers

Flapen Score

King Size Memory Foam Pillows Set of 2 against its category

The dotted line is the Home & Kitchen average. Past it, King Size Memory Foam Pillows Set of 2 is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The King Size Memory Foam Pillows Set of 2 market on Amazon at a glance

Shoppers on Amazon United States searched for King Size Memory Foam Pillows Set of 2 32K times last year and spent an estimated $86K. The top 5 brands take 78% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
6.9%
Market size, estimated
$86Ka year
Peak month
July1.5× the quietest month
Top search term
4 king size pillows15K searches a year

02 · Price

A sale here is worth $38.95.

Listings sell for $38.95 on average, from $23.24 to $69.09. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $38.95 that is $4K to $10K a year per listing.

Average price
$38.95inside the $15 to $100 sweet spot
Price range
$23.24–$69.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #64 within Bed Pillows & Positioners. It carries 26,292 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
88%
Out of stock, average day
5.1%
Average rank
#64in Bed Pillows & Positioners
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
26,292per listing
Listings tracked
24

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top King Size Memory Foam Pillows Set of 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

23

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

18%

  • Brand 139%
  • Brand 218%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

King Size Memory Foam Pillows Set of 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top King Size Memory Foam Pillows Set of 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4 king size pillows15K/yr
  • 4 pack king size pillows9K/yr
  • pillows king size set of 4 pack5K/yr
  • 4 king pillows4K/yr

Reviews and returns

What reviews say buyers love and hate about King Size Memory Foam Pillows Set of 2

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Comfort-Overall”
12%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common King Size Memory Foam Pillows Set of 2 questions

Answered from the same tracked data.