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King Size Fitted Sheets with Deep Pockets

Fail

The average product has 57,231 reviews to catch up to, so King Size Fitted Sheets with Deep Pockets is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$163K/yr227K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
56%top-5 click share · 14 brands · 21 sellers

Flapen Score

King Size Fitted Sheets with Deep Pockets against its category

The dotted line is the Home & Kitchen average. Past it, King Size Fitted Sheets with Deep Pockets is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The King Size Fitted Sheets with Deep Pockets market on Amazon at a glance

Shoppers on Amazon United States searched for King Size Fitted Sheets with Deep Pockets 227K times last year and spent an estimated $163K. The top 5 brands take 80% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
3.3%
Market size, estimated
$163Ka year
Peak month
July1.4× the quietest month
Top search term
king deep pocket fitted sheet31K searches a year

02 · Price

A sale here is worth $22.14.

Listings sell for $22.14 on average, from $11.97 to $47.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $22.14 that is $11K to $17K a year per listing.

Average price
$22.14inside the $15 to $100 sweet spot
Price range
$11.97–$47.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$11K–$17K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #23 within Sheets & Pillowcases. It carries 57,231 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#23in Sheets & Pillowcases
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
57,231per listing
Listings tracked
24

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top King Size Fitted Sheets with Deep Pockets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

$0$16K$33K$49K$65K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

21

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 96%

Open market

15%

  • CGK Unlimited35%
  • Utopia Bedding26%
  • DREAMCARE7%
  • Hearth & Harbor6%
  • Elegant Comfort6%
  • DeaLuxe4%
  • Open — no brand owns it (8 brands, 15%)

Demand

King Size Fitted Sheets with Deep Pockets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top King Size Fitted Sheets with Deep Pockets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • king deep pocket fitted sheet31K/yr
  • deep fitted sheets king30K/yr
  • king size fitted sheets with deep pockets35K/yr
  • king size deep pocket fitted sheet28K/yr
  • extra deep king fitted sheet14K/yr
  • deep pocket king fitted sheets6K/yr
  • deep king fitted sheet9K/yr
  • fitted king sheets deep pocket9K/yr
  • white fitted sheet king10K/yr
  • extra deep fitted sheet king9K/yr

Reviews and returns

What reviews say buyers love and hate about King Size Fitted Sheets with Deep Pockets

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
13%of negative reviews mention “Size-Overall”
2.1%of orders come back
“Too Big”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common King Size Fitted Sheets with Deep Pockets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data