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King Size Electric Blanket with Dual Control

Maybe

Products sell for $87.09 on average, inside the sweet spot. But demand is soft, at -77.2% this quarter, so King Size Electric Blanket with Dual Control is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$826K/yr435K searches / yr
90-day growth
-77.2%search demand this quarter
Competition
36%top-5 click share · 24 brands · 34 sellers

Flapen Score

King Size Electric Blanket with Dual Control against its category

The dotted line is the Home & Kitchen average. Past it, King Size Electric Blanket with Dual Control is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The King Size Electric Blanket with Dual Control market on Amazon at a glance

Shoppers on Amazon United States searched for King Size Electric Blanket with Dual Control 435K times last year and spent an estimated $826K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 435K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -77.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $826K a year.

Searches, last 12 months
435K
Growth, 90 days vs prior 90
-77.2%
Conversion, latest week
2.2%
Market size, estimated
$826Ka year
Peak month
December40.5× the quietest month
Top search term
king size electric blanket with dual control112K searches a year

02 · Price

A sale here is worth $87.09.

Listings sell for $87.09 on average, from $43.46 to $141.20. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $87.09 that is $9K to $22K a year per listing.

Average price
$87.09inside the $15 to $100 sweet spot
Price range
$43.46–$141.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$9K–$22K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.3% of listings are out of stock. The average listing ranks #198 within Bed Blankets. It carries 2,553 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
28.3%
Average rank
#198in Bed Blankets
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
2,553per listing
Listings tracked
53

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top King Size Electric Blanket with Dual Control products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

34

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

36%

Top 20: 71%

Open market

30%

  • Brand 117%
  • Brand 215%
  • Brand 314%
  • Brand 412%
  • Brand 58%
  • Brand 64%

Demand

King Size Electric Blanket with Dual Control search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 40.5×

Search terms

Top King Size Electric Blanket with Dual Control search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • king size electric blanket with dual control112K/yr
  • king electric blanket with dual controls57K/yr
  • electric blanket king size dual control33K/yr
  • heated king size blanket27K/yr
  • california king electric blanket22K/yr
  • electric blankets king size26K/yr
  • heated blanket king size dual control22K/yr
  • king heated blanket dual control15K/yr
  • california king heated blanket16K/yr
  • king size electric blanket dual control6K/yr

Reviews and returns

What reviews say buyers love and hate about King Size Electric Blanket with Dual Control

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Warmth”
20%of negative reviews mention “Heating”
5.8%of orders come back
“Too hot”
A buyer, on “Heating”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common King Size Electric Blanket with Dual Control questions

Answered from the same tracked data.