King Size Comforter Set
MaybeShoppers spend an estimated $13.8M a year here. But demand is soft, at -23.7% this quarter, so King Size Comforter Set is a Maybe.
- Flapen Score
- 56 / 100Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 4956
- Market size
- $13.8M/yr28.2M searches / yr
- 90-day growth
- -23.7%search demand this quarter
- Competition
- 35%top-5 click share · 22 brands · 30 sellers
Flapen Score
King Size Comforter Set against its category
The dotted line is the Home & Kitchen average. Past it, King Size Comforter Set is stronger. Inside it, weaker.
Market
The King Size Comforter Set market on Amazon at a glance
Shoppers on Amazon United States searched for King Size Comforter Set 28.2M times last year and spent an estimated $13.8M. The top 5 brands take 71% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 28.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.8M a year.
- Searches, last 12 months
- 28.2M
- Growth, 90 days vs prior 90
- -23.7%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $13.8Ma year
- Peak month
- December1.4× the quietest month
- Top search term
- king size comforter set7.3M searches a year
02 · Price
A sale here is worth $48.86.
Listings sell for $48.86 on average, from $29.38 to $83.52. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 3,000 to 4,000 of them. At $48.86 that is $147K to $195K a year per listing.
- Average price
- $48.86inside the $15 to $100 sweet spot
- Price range
- $29.38–$83.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $147K–$195K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Comforters & Sets. It carries 17,731 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #25in Comforters & Sets
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 17,731per listing
- Listings tracked
- 58
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top King Size Comforter Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
22 falling
Sellers
30
Top-5 brand share
71%
Top 20: 99%
Top-5 click share
35%
Top 20: 69%
Open market
22%
- Brand 136%
- Brand 210%
- Brand 38%
- Brand 48%
- Brand 58%
- Brand 67%
Demand
King Size Comforter Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top King Size Comforter Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- king size comforter set7.3M/yr
- king comforter set3.0M/yr
- comforter king size2.8M/yr
- king comforter2.2M/yr
- king size comforter2.3M/yr
- california king comforter set2.3M/yr
- oversized king comforter1.8M/yr
- king bedding set1.0M/yr
- california king comforter988K/yr
- king size bedding sets487K/yr
Reviews and returns
What reviews say buyers love and hate about King Size Comforter Set
We read the reviews and the return reasons for every product selling here.
“It's small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common King Size Comforter Set questions
Answered from the same tracked data.









