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King Size Comforter Set

Maybe

Shoppers spend an estimated $13.8M a year here. But demand is soft, at -23.7% this quarter, so King Size Comforter Set is a Maybe.

Flapen Score
56
56 / 100
Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 49
Market size
$13.8M/yr28.2M searches / yr
90-day growth
-23.7%search demand this quarter
Competition
35%top-5 click share · 22 brands · 30 sellers

Flapen Score

King Size Comforter Set against its category

The dotted line is the Home & Kitchen average. Past it, King Size Comforter Set is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The King Size Comforter Set market on Amazon at a glance

Shoppers on Amazon United States searched for King Size Comforter Set 28.2M times last year and spent an estimated $13.8M. The top 5 brands take 71% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 28.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.8M a year.

Searches, last 12 months
28.2M
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
1.0%
Market size, estimated
$13.8Ma year
Peak month
December1.4× the quietest month
Top search term
king size comforter set7.3M searches a year

02 · Price

A sale here is worth $48.86.

Listings sell for $48.86 on average, from $29.38 to $83.52. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 3,000 to 4,000 of them. At $48.86 that is $147K to $195K a year per listing.

Average price
$48.86inside the $15 to $100 sweet spot
Price range
$29.38–$83.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
3,000–4,000
Revenue per listing a year
$147K–$195K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Comforters & Sets. It carries 17,731 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Comforters & Sets
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
17,731per listing
Listings tracked
58

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top King Size Comforter Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

30

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

35%

Top 20: 69%

Open market

22%

  • Brand 136%
  • Brand 210%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

King Size Comforter Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900K700KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top King Size Comforter Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • king size comforter set7.3M/yr
  • king comforter set3.0M/yr
  • comforter king size2.8M/yr
  • king comforter2.2M/yr
  • king size comforter2.3M/yr
  • california king comforter set2.3M/yr
  • oversized king comforter1.8M/yr
  • king bedding set1.0M/yr
  • california king comforter988K/yr
  • king size bedding sets487K/yr

Reviews and returns

What reviews say buyers love and hate about King Size Comforter Set

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Comfort-Overall”
16%of negative reviews mention “Size-Overall”
2.7%of orders come back
“It's small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common King Size Comforter Set questions

Answered from the same tracked data.