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King Size Air Mattress

Maybe

Shoppers spend an estimated $2.8M a year here. But the average product has 14,644 reviews to catch up to, so King Size Air Mattress is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 49
Market size
$2.8M/yr1.2M searches / yr
90-day growth
+62.0%search demand this quarter
Competition
46%top-5 click share · 17 brands · 32 sellers

Flapen Score

King Size Air Mattress against its category

The dotted line is the Home & Kitchen average. Past it, King Size Air Mattress is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The King Size Air Mattress market on Amazon at a glance

Shoppers on Amazon United States searched for King Size Air Mattress 1.2M times last year and spent an estimated $2.8M. The top 5 brands take 75% of clicks. Demand peaks in Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +62.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+62.0%
Conversion, latest week
2.5%
Market size, estimated
$2.8Ma year
Peak month
July2.1× the quietest month
Top search term
king air mattress222K searches a year

02 · Price

A sale here is worth $96.41.

Listings sell for $96.41 on average, from $22.55 to $166.55. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $96.41 that is $72K to $96K a year per listing.

Average price
$96.41inside the $15 to $100 sweet spot
Price range
$22.55–$166.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$72K–$96K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #34 within Air Mattresses & Accessories. It carries 14,644 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
94%
Out of stock, average day
4.3%
Average rank
#34in Air Mattresses & Accessories
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
14,644per listing
Listings tracked
33

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
32 months

Products

Top King Size Air Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

32

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

46%

Top 20: 84%

Open market

21%

  • Brand 127%
  • Brand 222%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

King Size Air Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Search terms

Top King Size Air Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • king air mattress222K/yr
  • king size air mattress238K/yr
  • king size air mattress with built in pump135K/yr
  • king air mattress with built in pump123K/yr
  • air mattress king105K/yr
  • air mattress king with built in pump75K/yr
  • king size blow up mattress33K/yr
  • king blow up mattress28K/yr
  • air mattress king size25K/yr
  • california king air mattress21K/yr

Reviews and returns

What reviews say buyers love and hate about King Size Air Mattress

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Comfort-Overall”
24%of negative reviews mention “Leak-Proof”
6.1%of orders come back
“leaks like a sieve”
A buyer, on “Leak-Proof”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common King Size Air Mattress questions

Answered from the same tracked data.