king size air mattress
Worth a lookShows a $2.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.8M$2.8M/yr · 1.2M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Great+62.0%90-day search growth — must beat 0% to launch
Avg price
Great$96.41avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$22.55–$166.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Bad6.1%return rate — above 6% kills the launch gate
Review moat
Bad14,643.7avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, king size air mattress is a $2.8M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $2.9M–$3.9M
- units × avg price
- Launch success
- 100%
- 8 of 8 new (360d)
- Conversion rate
- 2.5%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 97%
- Out of stock
- 4.3%
- Avg brand age
- 32 months
- Avg seller age
- 164 days
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
32
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
46%
Top 20: 84%
Open market
21%
- Intex27%
- OhGeni22%
- King Koil12%
- iDOO7%
- Naturehike6%
- SENNOUL5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +62.0% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.1×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
INTEX King Size Air Mattress 18in Height Airbed with Built-in Pump Dura-Beam Elevated Premium Comfort - Portable Inflatable Bed for Camping & Travel
Intex$73.734.2★3,188 rev
OhGeni King Size Air Mattress with Built in Pump Family Choice Award Winner 18 Comfortable Blow Up Colchones Inflables Mattress for Home Guests Portable Air Bed 1000 lbs
OhGeni$117.274.3★4,566 rev
OhGeni Air Mattress Queen with Built in Pump 18 Raised Inflatable Blow Up Mattress Upgraded Surface Portable Bed for Home Camping Colchone Inflable Ideal Sleep Solution for Guests
OhGeni$73.094.3★4,566 rev
King Koil 20 California King Air Mattress with Built-in High-Speed Pump - CNN Underscored Top Pick Sleeps Like a Real Bed Fast Inflation 650 lb Capacity for Guests Camping Home 1-Year Warranty
King Koil$165.094.4★50,132 rev
SENNOUL King Size Air Mattress with Built in Pump - Upgraded Blow Up Bed 2 Mins Quick Self Inflatable/Deflation 18/750lbs Max Strong Support No Leakage No Odor for Home Guests Camping Travel
SENNOUL$93.694.4★3,073 rev
Newest
by launch date
iDOO King Size Air Mattress with Built in Pump 20 Raised Inflatable Mattress for Home Camping and Guest Upgraded Blow Up Mattress Durable Wave Beam Strong Support Air Bed 80x76x20in(King)
iDOO$118.65390 rev
VOSSER Air Mattress Queen with Built-in Pump 18 Raised Inflatable Blow Up Mattress Upgraded Heavy Duty Portable Air Bed for Home Guests Floor & Camping Self Inflating Colchon Inflable for Adults
VOSSER$74.331,566 rev
Amazon Basics Inflatable Air Mattress with Built-in Electric Pump Queen Size 22-Inch Height for Camping or Travel
Amazon Basics$56.37235 rev
Naturehike California King Size Air Mattress with Built-in USB Rechargeable Pump 992 lbs Max Support Inflatable Mattresses Blow up Mattress Air Bed for Home Camping Guests Travel
Naturehike$80.44128 rev
Naturehike California King Air Mattresses with Rechargeable Built-in Pump Inflatable Mattress Portable Blow up Mattress Air Bed for Home Camping Guest
Naturehike$82.7946 rev
Trending
90-day click momentum
Sekey Luxury King Size Air Mattress with Built-in High-Speed Pump Best for Home Camping & Guests 20 Double High Airbed Adjustable Blow Up Mattress Waterproof
Sekey$98.914.2★
Naturehike California King Size Air Mattress with Built-in USB Rechargeable Pump 992 lbs Max Support Inflatable Mattresses Blow up Mattress Air Bed for Home Camping Guests Travel
Naturehike$80.444.0★
Amazon Basics Inflatable Air Mattress with Built-in Electric Pump Queen Size 22-Inch Height for Camping or Travel
Amazon Basics$56.374.2★
VOSSER Air Mattress Queen with Built-in Pump 18 Raised Inflatable Blow Up Mattress Upgraded Heavy Duty Portable Air Bed for Home Guests Floor & Camping Self Inflating Colchon Inflable for Adults
VOSSER$74.334.5★
iDOO King Size Air Mattress with Built in Pump 20 Raised Inflatable Mattress for Home Camping and Guest Upgraded Blow Up Mattress Durable Wave Beam Strong Support Air Bed 80x76x20in(King)
iDOO$118.654.3★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“it ids very comfortable”
“Best quality”
“Amazing value”
“Extremely durable”
“Good mattress”
“can be set up”
“EASY PEASY”
“Correct size”
“Sturdy + Easy to Set Up”
“Great sleep”
What buyers complain about
“leaks like a sieve”
“Does NOT stay inflated”
“durability is bad”
“Bad Quality”
“Not worth the price”
“Too big”
“Not comfortable for back support”
“not as described”
“After troubleshooting didn't work”
“Really loud”
Top return reasons
Common questions
- Is king size air mattress profitable to sell on Amazon United States?
- The niche generates $2.8M/yr across 33 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +62.0%. Flapen's verdict: Worth a look (61/100).
- How competitive is the king size air mattress niche?
- 17 brands and 32 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in king size air mattress?
- Top complaints mined from reviews: Leak-Proof, Inflation/Deflation, Durability. The return rate is 6.1% — above our launch gate.
- When does demand for king size air mattress peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.
- What does it cost to enter the king size air mattress niche?
- Listings span $22.55–$166.55; the average listing price is $96.41 (sweet spot $15–$100). The average incumbent carries 14,644 reviews — the moat a new listing must climb.
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