King Sham Pillow Insert

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months

27K

Growth, 90 days vs prior 90

+4.5%

Conversion, latest week

11.6%

Market size, estimated

$90Ka year

Peak month

August4.0× the quietest month

Top search term

king sham pillow insert10K searches a year

Listings sell for $28.68 on average, from $18.38 to $69.09. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $28.68 that is $3K to $7K a year per listing.

Average price

$28.68inside the $15 to $100 sweet spot

Price range

$18.38–$69.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

2.0%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #87 within Bed Pillows & Positioners. It carries 36,740 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#87in Bed Pillows & Positioners

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

36,740per listing

Listings tracked

18

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

47 months