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King Pillow Protectors with Zipper 4 Pack

Fail

The top 5 brands take 98% of clicks, so King Pillow Protectors with Zipper 4 Pack is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$84K/yr17K searches / yr
90-day growth
+7.2%search demand this quarter
Competition
91%top-5 click share · 6 brands · 13 sellers

Flapen Score

King Pillow Protectors with Zipper 4 Pack against its category

The dotted line is the Home & Kitchen average. Past it, King Pillow Protectors with Zipper 4 Pack is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The King Pillow Protectors with Zipper 4 Pack market on Amazon at a glance

Shoppers on Amazon United States searched for King Pillow Protectors with Zipper 4 Pack 17K times last year and spent an estimated $84K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 25.4% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 25.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+7.2%
Conversion, latest week
25.4%
Market size, estimated
$84Ka year
Peak month
May2.3× the quietest month
Top search term
king pillow protector set of 410K searches a year

02 · Price

A sale here is worth $19.87.

Listings sell for $19.87 on average, from $11.04 to $30.66. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $19.87 that is $10K to $15K a year per listing.

Average price
$19.87inside the $15 to $100 sweet spot
Price range
$11.04–$30.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Sheets & Pillowcases. It carries 18,660 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Sheets & Pillowcases
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
18,660per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top King Pillow Protectors with Zipper 4 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

13

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 140%
  • Brand 231%
  • Brand 316%
  • Brand 48%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

King Pillow Protectors with Zipper 4 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.3×

Search terms

Top King Pillow Protectors with Zipper 4 Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • king pillow protector set of 410K/yr
  • king size pillow protectors set of 44K/yr
  • king pillow protectors with zipper 4 pack3K/yr

Reviews and returns

What reviews say buyers love and hate about King Pillow Protectors with Zipper 4 Pack

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Water Resistance”
1.4%of orders come back
“Not water resistant”
A buyer, on “Water Resistance”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common King Pillow Protectors with Zipper 4 Pack questions

Answered from the same tracked data.