Is King Mattress Protector Deep Pockets profitable to sell on Amazon United States?

Flapen scores King Mattress Protector Deep Pockets 49 out of 100 on Amazon United States, a Fail. Shoppers spend $200K a year across 20 tracked products. 1 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew -9.6% in the last 90 days.

How competitive is the King Mattress Protector Deep Pockets niche on Amazon United States?

14 brands and 21 sellers compete in King Mattress Protector Deep Pockets on Amazon United States. The top 5 King Mattress Protector Deep Pockets products take 59% of clicks, and the top 5 brands take 72%.

What do buyers complain about in King Mattress Protector Deep Pockets?

King Mattress Protector Deep Pockets buyers on Amazon United States complain most about Water Resistance, Leak-Proof, and Size-Overall. An estimated 2.0% of orders come back.

When does demand for King Mattress Protector Deep Pockets peak?

Search demand for King Mattress Protector Deep Pockets on Amazon United States peaks in Feb–Mar, and the busiest month runs 2.0× the quietest.

What does it cost to enter the King Mattress Protector Deep Pockets niche?

King Mattress Protector Deep Pockets sells for $31.26 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $16.39 to $59.75. The average product has 54,240 reviews, the count a new listing must catch up to.

King Mattress Protector Deep Pockets

Fail

The average product has 54,240 reviews to catch up to, so King Mattress Protector Deep Pockets is a Fail.

Flapen Score: 49
49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size: $200K/yr65K searches / yr
90-day growth: -9.6%search demand this quarter
Competition: 59%top-5 click share · 14 brands · 21 sellers

Flapen Score

King Mattress Protector Deep Pockets against its category

The dotted line is the Home & Kitchen average. Past it, King Mattress Protector Deep Pockets is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The King Mattress Protector Deep Pockets market on Amazon at a glance

Shoppers on Amazon United States searched for King Mattress Protector Deep Pockets 65K times last year and spent an estimated $200K. The top 5 brands take 72% of clicks. Demand peaks in Feb–Mar. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.

Searches, last 12 months: 65K
Growth, 90 days vs prior 90: -9.6%
Conversion, latest week: 9.9%
Market size, estimated: $200Ka year
Peak month: March2.0× the quietest month
Top search term: deep pocket king mattress protector12K searches a year

02 · Price

A sale here is worth $31.26.

Listings sell for $31.26 on average, from $16.39 to $59.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $31.26 that is $8K to $16K a year per listing.

Average price: $31.26inside the $15 to $100 sweet spot
Price range: $16.39–$59.75
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: $8K–$16K
Returns: 2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Mattress Protectors & Encasements. It carries 54,240 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #31in Mattress Protectors & Encasements
Average rating: 4.58 starsAmazon United States average 4.42 stars
Average reviews: 54,240per listing
Listings tracked: 20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 51 months

Products

Top King Mattress Protector Deep Pockets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

23%

Brand 131%
Brand 213%
Brand 312%
Brand 49%
Brand 57%
Brand 66%

Demand

King Mattress Protector Deep Pockets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb, Mar · busiest ÷ quietest = 2.0×

Search terms

Top King Mattress Protector Deep Pockets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

deep pocket king mattress protector12K/yr +20.5%7.6% conv.
king size mattress protector deep pocket11K/yr -10.0%8.1% conv.
deep pocket mattress protector king10K/yr -22.3%6.2% conv.
king mattress protector deep pockets10K/yr -13.1%8.9% conv.
mattress protector king deep pocket9K/yr -7.5%7.3% conv.
king size deep pocket mattress protector7K/yr -26.6%10.7% conv.
king deep pocket mattress protector6K/yr -13.0%9.7% conv.
extra deep pocket king size waterproof mattress protector101/yr -91.7%0.0% conv.