King Mattress Protector Cooling
MaybePrices already span $19.40–$98.45, with room to position. But the average product has 38,180 reviews to catch up to, so King Mattress Protector Cooling is a Maybe.
- Flapen Score
- 62 / 100Top 7% of 11,240 Home & Kitchen niches · +13 vs the category median of 4962
- Market size
- $894K/yr276K searches / yr
- 90-day growth
- +26.2%search demand this quarter
- Competition
- 55%top-5 click share · 21 brands · 32 sellers
Flapen Score
King Mattress Protector Cooling against its category
The dotted line is the Home & Kitchen average. Past it, King Mattress Protector Cooling is stronger. Inside it, weaker.
Market
The King Mattress Protector Cooling market on Amazon at a glance
Shoppers on Amazon United States searched for King Mattress Protector Cooling 276K times last year and spent an estimated $894K. The top 5 brands take 64% of clicks. Demand peaks in Jul–Aug. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $894K a year.
- Searches, last 12 months
- 276K
- Growth, 90 days vs prior 90
- +26.2%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $894Ka year
- Peak month
- July2.2× the quietest month
- Top search term
- tempurpedic mattress protector46K searches a year
02 · Price
A sale here is worth $51.12.
Listings sell for $51.12 on average, from $19.40 to $98.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $51.12 that is $38K to $51K a year per listing.
- Average price
- $51.12inside the $15 to $100 sweet spot
- Price range
- $19.40–$98.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $38K–$51K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Mattress Protectors & Encasements. It carries 38,180 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #59in Mattress Protectors & Encasements
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 38,180per listing
- Listings tracked
- 25
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top King Mattress Protector Cooling products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
32
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
55%
Top 20: 95%
Open market
31%
- Brand 123%
- Brand 218%
- Brand 311%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
King Mattress Protector Cooling search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
Search terms
Top King Mattress Protector Cooling search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tempurpedic mattress protector46K/yr
- cooling mattress protector king23K/yr
- king mattress protector cooling38K/yr
- king size mattress protector cooling19K/yr
- cooling mattress cover king13K/yr
- king size cooling mattress protector13K/yr
- king cooling mattress protector14K/yr
- tempur-pedic mattress protector16K/yr
- mattress protector king cooling11K/yr
- tempur pedic mattress protector14K/yr
Reviews and returns
What reviews say buyers love and hate about King Mattress Protector Cooling
We read the reviews and the return reasons for every product selling here.
“NOT WATER PROOF”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common King Mattress Protector Cooling questions
Answered from the same tracked data.