King Mattress Protector Cooling

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $894K a year.

Searches, last 12 months

276K

Growth, 90 days vs prior 90

+26.2%

Conversion, latest week

6.3%

Market size, estimated

$894Ka year

Peak month

July2.2× the quietest month

Top search term

tempurpedic mattress protector46K searches a year

Listings sell for $51.12 on average, from $19.40 to $98.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $51.12 that is $38K to $51K a year per listing.

Average price

$51.12inside the $15 to $100 sweet spot

Price range

$19.40–$98.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$38K–$51K

Returns

2.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Mattress Protectors & Encasements. It carries 38,180 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#59in Mattress Protectors & Encasements

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

38,180per listing

Listings tracked

25

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

54 months