Skip to content

King Mattress Pad

Maybe

Shoppers spend an estimated $3.1M a year here. But the average product has 32,416 reviews to catch up to, so King Mattress Pad is a Maybe.

Flapen Score
57
57 / 100
Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 49
Market size
$3.1M/yr871K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
71%top-5 click share · 14 brands · 19 sellers

Flapen Score

King Mattress Pad against its category

The dotted line is the Home & Kitchen average. Past it, King Mattress Pad is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The King Mattress Pad market on Amazon at a glance

Shoppers on Amazon United States searched for King Mattress Pad 871K times last year and spent an estimated $3.1M. The top 5 brands take 78% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 871K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months
871K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
8.6%
Market size, estimated
$3.1Ma year
Peak month
January1.2× the quietest month
Top search term
king mattress pad288K searches a year

02 · Price

A sale here is worth $41.16.

Listings sell for $41.16 on average, from $20.97 to $56.29. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $41.16 that is $123K to $165K a year per listing.

Average price
$41.16inside the $15 to $100 sweet spot
Price range
$20.97–$56.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
$123K–$165K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Mattress Pads & Toppers. It carries 32,416 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Mattress Pads & Toppers
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
32,416per listing
Listings tracked
18

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top King Mattress Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

14 flat

Sellers

19

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

15%

  • Brand 131%
  • Brand 220%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (8 brands, 15%)

Demand

King Mattress Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top King Mattress Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • king mattress pad288K/yr
  • king size mattress pad192K/yr
  • mattress pad king186K/yr
  • mattress pad king size bed60K/yr
  • mattress pads king size19K/yr
  • king size mattress pad deep pocket21K/yr
  • king mattress pads fitted deep pocket19K/yr
  • mattress pad king size13K/yr
  • king matress pad10K/yr
  • king bed mattress pad10K/yr

Reviews and returns

What reviews say buyers love and hate about King Mattress Pad

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Comfort-Overall”
15%of negative reviews mention “Thickness”
1.8%of orders come back
“Not as thick as it looks”
A buyer, on “Thickness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common King Mattress Pad questions

Answered from the same tracked data.