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King Duvet Insert Cooling

Maybe

Products sell for $62.35 on average, inside the sweet spot. But the average product has 26,658 reviews to catch up to, so King Duvet Insert Cooling is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$320K/yr128K searches / yr
90-day growth
+22.7%search demand this quarter
Competition
52%top-5 click share · 16 brands · 22 sellers

Flapen Score

King Duvet Insert Cooling against its category

The dotted line is the Home & Kitchen average. Past it, King Duvet Insert Cooling is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The King Duvet Insert Cooling market on Amazon at a glance

Shoppers on Amazon United States searched for King Duvet Insert Cooling 128K times last year and spent an estimated $320K. The top 5 brands take 80% of clicks. Demand peaks in Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $320K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
+22.7%
Conversion, latest week
4.0%
Market size, estimated
$320Ka year
Peak month
July1.8× the quietest month
Top search term
king duvet insert cooling20K searches a year

02 · Price

A sale here is worth $62.35.

Listings sell for $62.35 on average, from $26.50 to $156.35. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $62.35 that is $6K to $16K a year per listing.

Average price
$62.35inside the $15 to $100 sweet spot
Price range
$26.50–$156.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$6K–$16K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Comforters & Sets. It carries 26,658 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Comforters & Sets
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
26,658per listing
Listings tracked
25

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top King Duvet Insert Cooling products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

22

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

15%

  • Brand 130%
  • Brand 215%
  • Brand 314%
  • Brand 411%
  • Brand 510%
  • Brand 65%
  • Open — no brand owns it (10 brands, 15%)

Demand

King Duvet Insert Cooling search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top King Duvet Insert Cooling search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • king duvet insert cooling20K/yr
  • cooling duvet insert king14K/yr
  • duvet insert king cooling12K/yr
  • lightweight duvet insert king12K/yr
  • summer duvet insert king7K/yr
  • king insert for duvet cover9K/yr
  • lightweight king duvet insert5K/yr
  • thin duvet insert king7K/yr
  • king size duvet insert cooling7K/yr
  • king duvet insert lightweight5K/yr

Reviews and returns

What reviews say buyers love and hate about King Duvet Insert Cooling

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Comfort-Overall”
10%of negative reviews mention “Size-Overall”
2.9%of orders come back
“it was too big”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common King Duvet Insert Cooling questions

Answered from the same tracked data.