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King Duvet Cover Cotton

Fail

Buyers convert on only 1.3% of searches, so King Duvet Cover Cotton is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$381K/yr529K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
34%top-5 click share · 25 brands · 33 sellers

Flapen Score

King Duvet Cover Cotton against its category

The dotted line is the Home & Kitchen average. Past it, King Duvet Cover Cotton is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The King Duvet Cover Cotton market on Amazon at a glance

Shoppers on Amazon United States searched for King Duvet Cover Cotton 529K times last year and spent an estimated $381K. The top 5 brands take 70% of clicks. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 529K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $381K a year.

Searches, last 12 months
529K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
1.3%
Market size, estimated
$381Ka year
Peak month
November1.7× the quietest month
Top search term
king duvet cover cotton112K searches a year

02 · Price

A sale here is worth $57.66.

Listings sell for $57.66 on average, from $20.17 to $85.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $57.66 that is $0 to $6K a year per listing.

Average price
$57.66inside the $15 to $100 sweet spot
Price range
$20.17–$85.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #60 within Duvet Covers & Sets. It carries 3,979 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
7.5%
Average rank
#60in Duvet Covers & Sets
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
3,979per listing
Listings tracked
59

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
48 months

Products

Top King Duvet Cover Cotton products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

33

Top-5 brand share

70%

Top 20: 97%

Top-5 click share

34%

Top 20: 70%

Open market

24%

  • Brand 134%
  • Brand 213%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

King Duvet Cover Cotton search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top King Duvet Cover Cotton search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • king duvet cover cotton112K/yr
  • duvet cover king cotton78K/yr
  • cotton king duvet cover43K/yr
  • organic duvet cover39K/yr
  • king size duvet cover cotton44K/yr
  • king cotton duvet cover37K/yr
  • organic cotton duvet cover king27K/yr
  • king size cotton duvet cover30K/yr
  • 100% organic cotton duvet cover14K/yr
  • 100% cotton king duvet cover16K/yr

Reviews and returns

What reviews say buyers love and hate about King Duvet Cover Cotton

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Soft Feel”
9%of negative reviews mention “Size-Overall”
5.7%of orders come back
“Too small”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common King Duvet Cover Cotton questions

Answered from the same tracked data.