King Down Alternative Comforter

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

-17.8%

Conversion, latest week

2.6%

Market size, estimated

$182Ka year

Peak month

October2.4× the quietest month

Top search term

king down alternative comforter46K searches a year

Listings sell for $54.56 on average, from $26.50 to $154.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $54.56 that is $5K to $14K a year per listing.

Average price

$54.56inside the $15 to $100 sweet spot

Price range

$26.50–$154.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$5K–$14K

Returns

2.8%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #19 within Comforters & Sets. It carries 32,963 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#19in Comforters & Sets

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

32,963per listing

Listings tracked

22

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months