Kids Travel Pillow
MaybeThe top 5 brands take only 44% of clicks. But buyers convert on only 1.9% of searches, so Kids Travel Pillow is a Maybe.
- Flapen Score
- 63 / 100Top 5% of 11,240 Home & Kitchen niches · +14 vs the category median of 4963
- Market size
- $412K/yr1.1M searches / yr
- 90-day growth
- +44.3%search demand this quarter
- Competition
- 29%top-5 click share · 35 brands · 39 sellers
Flapen Score
Kids Travel Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Kids Travel Pillow is stronger. Inside it, weaker.
Market
The Kids Travel Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Travel Pillow 1.1M times last year and spent an estimated $412K. The top 5 brands take 44% of clicks. Demand peaks in Jun–Jul. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $412K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +44.3%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $412Ka year
- Peak month
- July2.7× the quietest month
- Top search term
- kids travel pillow192K searches a year
02 · Price
A sale here is worth $19.57.
Listings sell for $19.57 on average, from $7.01 to $40.72. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $19.57 that is $10K to $15K a year per listing.
- Average price
- $19.57inside the $15 to $100 sweet spot
- Price range
- $7.01–$40.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$15K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #194 within Bed Pillows & Positioners. It carries 2,858 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #194in Bed Pillows & Positioners
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 2,858per listing
- Listings tracked
- 60
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Kids Travel Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
35 rising
Sellers
39
Top-5 brand share
44%
Top 20: 91%
Top-5 click share
29%
Top 20: 71%
Open market
49%
- Brand 111%
- Brand 210%
- Brand 39%
- Brand 48%
- Brand 56%
- Brand 66%
Demand
Kids Travel Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.7×
Search terms
Top Kids Travel Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids travel pillow192K/yr
- kids neck pillows for travel175K/yr
- travel pillow for kids103K/yr
- kids neck pillow103K/yr
- neck pillow for kids81K/yr
- toddler neck pillow51K/yr
- toddler neck pillow for carseat39K/yr
- toddler travel pillow41K/yr
- neck pillow kids34K/yr
- travel pillow kids31K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Travel Pillow
We read the reviews and the return reasons for every product selling here.
“Not a comfortable option”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Travel Pillow questions
Answered from the same tracked data.









