Is kids toothbrush holder profitable to sell on Amazon United States?

The niche generates $196K/yr across 68 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the kids toothbrush holder niche?

43 brands and 70 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in kids toothbrush holder?

Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 1.5%.

When does demand for kids toothbrush holder peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the kids toothbrush holder niche?

Listings span $5.24–$33.49; the average listing price is $12.78 (sweet spot $15–$100). The average incumbent carries 2,557 reviews — the moat a new listing must climb.

kids toothbrush holder

Worth a look

Shows no brand lock-in (top 5 brands take 44% of clicks), but soft demand (-1.9% this quarter) keeps it on the watch list.

Brand share

Great44%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Good$5.24–$33.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.78

avg listing price — sweet spot $15–$100

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay$196K

$196K/yr · 484K searches

Review moat

Okay2,557.26

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, kids toothbrush holder is a $196K/yr Amazon United States market (484K searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

kids toothbrush holder market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $160K–$192K; units × avg price
Conversion rate: 3.2%
Avg BSR: #298
Page quality: 0%
Prime: 99%
Sponsored: 85%
Out of stock: 6.2%
Avg brand age: 33 months
Avg seller age: 150 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

43 falling

Sellers

Top-5 brand share

44%

Top 20: 85%

Top-5 click share

29%

Top 20: 68%

Open market

51%

Eslite12%
GFWARE9%
Boperzi8%
Heagoale8%
Lily's Home7%
KHIOPNT5%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -1.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top kids toothbrush holder search terms

kids toothbrush holder231K/yr -1.7%2.2% conv.
toothbrush holder kids28K/yr +7.5%2.3% conv.
toddler toothbrush holder28K/yr -11.0%2.9% conv.
toothbrush holder for kids20K/yr +5.3%2.1% conv.
kid toothbrush holder20K/yr -2.6%2.4% conv.
toothbrush holders kids18K/yr -8.0%1.4% conv.
kids bathroom toothbrush holder set12K/yr +16.9%1.1% conv.
kids toothbrush holder with cup17K/yr -24.9%1.4% conv.
kids tooth brush holder12K/yr -1.2%2.2% conv.
toothbrush holders for kids14K/yr -7.8%1.6% conv.

All search terms

Top kids toothbrush holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eslite Toothbrush Toothpaste Holder Stand for Bathroom Storage Organizer

Eslite$18.854.6★4,638 rev

Bamboo Toothbrush Holder for Bathrooms Toothpaste Organizer - Green

Heagoale$8.154.5★2,891 rev

Boperzi Toothbrush and Toothpaste Holder with Bamboo Divider for Bathroom Countertop Organizer Plastic Detachable Anti-Slip Large Electric Toothbrush Holders Storage Caddy Drainage for Family Kids

Boperzi$7.644.7★4,497 rev

Kids Toothbrush Holder Cute Whale Toothbrush Holder for Kids Silicone Animals Toothpaste Holder Organazer for Children Blue

KHIOPNT$9.974.6★186 rev

Kids Toothbrush Holder Toothbrush Organizer Durable Silicone Animal Tooth Brush Holder Easy to Clean Toothbrush and Toothpaste Holder Toothbrush Holders for Bathrooms by Lilys Home - Shark

Lily's Home$14.924.7★2,951 rev

Newest

by launch date

Sotfamily Clear Kids Toothbrush Holders for Bathrooms 1 Pack(No-Drill)

Sotfamily$9.4196 rev

6mo ago

2 PCS Kids Bathroom Toothbrush Holder Suction Mount Silicone Toothbrush Holder Cute Cartoon Cat and Dog Design Perfect for Kids and Families

DDEDDE$14.0253 rev

8mo ago

YAUKPH Pink Striped Toothbrush Holder

YAUKPH$9.49316 rev

11mo ago

Bathroom Counter Organizer and Storage 7 Slots Detachable Toothbrush Holders for Bathrooms Anti-Slip Electric Toothbrush and Toothpaste Holder Countertop Vanity Organizer Accessories for Adults Kids

Homtalker$10.181,769 rev

1y ago

Toothbrush Holders for Bathrooms Electric Toothbrush Holder Pink

rejomiik$8.79510 rev

1y ago

What buyers say about kids toothbrush holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Good quality solid product”

Ease Of Cleaning11%

“Easy to maintain and clean”

Size-Overall11%

“which fit snugly”

Advertised Vs Actual Product10%

“As described”

Value For Money8%

“Good Value”

Storage Capacity6%

“Good storage”

Strength5%

“Sturdy construction and great design”

Organizing Capabilities5%

“keeps everything organized”

Ease Of Use4%

“And very handy”

Design-Overall4%

“Cool design”

What buyers complain about

Size-Overall18%

“It's small”

Smell7%

“Chemical smell”

Quality-Overall7%

“Horrible quality”

Adhesion/Stickiness6%

“Struggle to get them to stick sometimes”

Durability6%

“Not Durable”

Advertised Vs Actual Product4%

“the pictures fool you”

Material Quality4%

“Very cheap material”

Wood Quality3%

“All wood prefeŕred”

Ease Of Cleaning3%

“Too complicated to clean”

Value For Money3%

“I have to say they are overpriced”

Top return reasons

Size-Overall51%

Material Quality7%

Advertised Vs Actual Product6%

Quality-Overall6%

Color4%

Functionality-Overall3%