Kids Lunch Box

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

5.0M

Growth, 90 days vs prior 90

+35.9%

Conversion, latest week

1.0%

Market size, estimated

$1.1Ma year

Peak month

August7.4× the quietest month

Top search term

kids lunch box2.0M searches a year

Listings sell for $22.16 on average, from $5.87 to $48.07. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $22.16 that is $17K to $22K a year per listing.

Average price

$22.16inside the $15 to $100 sweet spot

Price range

$5.87–$48.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

750–1,000

Revenue per listing a year

$17K–$22K

Returns

3.5%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #79 within Kids' Room Décor. It carries 11,131 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

99%

Out of stock, average day

0.7%

Average rank

#79in Kids' Room Décor

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

11,131per listing

Listings tracked

114

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

8Amazon's first-year sales bar

Average brand age

32 months