Kids Heated Blanket

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -74.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months

231K

Growth, 90 days vs prior 90

-74.7%

Conversion, latest week

1.7%

Market size, estimated

$132Ka year

Peak month

December23.4× the quietest month

Top search term

kids heated blanket85K searches a year

Listings sell for $33.71 on average, from $11.71 to $60.61. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $33.71 that is $3K to $8K a year per listing.

Average price

$33.71inside the $15 to $100 sweet spot

Price range

$11.71–$60.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

2.7%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.1% of listings are out of stock. The average listing ranks #97 within Electric Blankets. It carries 2,231 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

32.1%

Average rank

#97in Electric Blankets

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

2,231per listing

Listings tracked

28

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

30 months