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Kids Coat Rack

Fail

Demand is soft, at -45.1% this quarter, so Kids Coat Rack is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$63K/yr127K searches / yr
90-day growth
-45.1%search demand this quarter
Competition
47%top-5 click share · 17 brands · 25 sellers

Flapen Score

Kids Coat Rack against its category

The dotted line is the Home & Kitchen average. Past it, Kids Coat Rack is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Coat Rack market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Coat Rack 127K times last year and spent an estimated $63K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -45.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-45.1%
Conversion, latest week
2.1%
Market size, estimated
$63Ka year
Peak month
January3.4× the quietest month
Top search term
kids coat rack73K searches a year

02 · Price

A sale here is worth $24.10.

Listings sell for $24.10 on average, from $9.89 to $81.65. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $24.10 that is $0 to $2K a year per listing.

Average price
$24.10inside the $15 to $100 sweet spot
Price range
$9.89–$81.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #2,689 within Entryway Furniture. It carries 2,511 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
14.0%
Average rank
#2,689in Entryway Furniture
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,511per listing
Listings tracked
28

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Kids Coat Rack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

25

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

34%

  • Brand 118%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 67%

Demand

Kids Coat Rack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Kids Coat Rack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids coat rack73K/yr
  • coat rack for kids11K/yr
  • toddler coat rack11K/yr
  • kid coat rack7K/yr
  • coat rack kids6K/yr
  • childrens coat rack5K/yr
  • kids coat rack stand7K/yr
  • kids coat hanger4K/yr
  • coat racks for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Coat Rack

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Assembly/Installation”
17%of negative reviews mention “Durability”
2.9%of orders come back
“broke after a week”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kids Coat Rack questions

Answered from the same tracked data.