Kids Blanket

Shoppers searched for this 766K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months

766K

Growth, 90 days vs prior 90

-15.9%

Conversion, latest week

1.5%

Market size, estimated

$181Ka year

Peak month

December5.3× the quietest month

Top search term

kids throw blanket100K searches a year

Listings sell for $15.70 on average, from $7.59 to $35.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $15.70 that is $2K to $4K a year per listing.

Average price

$15.70inside the $15 to $100 sweet spot

Price range

$7.59–$35.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

2.3%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #79 within Throws. It carries 3,176 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

97%

Out of stock, average day

0.8%

Average rank

#79in Throws

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

3,176per listing

Listings tracked

69

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months