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Kids Bento Box with Ice Pack

Fail

The top 5 brands take 100% of clicks, so Kids Bento Box with Ice Pack is a Fail.

Filters Trending
Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$156K/yr212K searches / yr
90-day growth
+108.5%search demand this quarter
Competition
73%top-5 click share · 3 brands · 14 sellers

Flapen Score

Kids Bento Box with Ice Pack against its category

The dotted line is the Home & Kitchen average. Past it, Kids Bento Box with Ice Pack is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Bento Box with Ice Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Bento Box with Ice Pack 212K times last year and spent an estimated $156K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +108.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
+108.5%
Conversion, latest week
2.5%
Market size, estimated
$156Ka year
Top search term
bentgo chill72K searches a year

02 · Price

A sale here is worth $30.03.

Listings sell for $30.03 on average, from $21.17 to $37.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $30.03 that is $3K to $8K a year per listing.

Average price
$30.03inside the $15 to $100 sweet spot
Price range
$21.17–$37.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #30 within Kids' Room Décor. It carries 8,579 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#30in Kids' Room Décor
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
8,579per listing
Listings tracked
14

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Kids Bento Box with Ice Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 21%
  • Brand 31%
  • Open — no brand owns it (0%)

Demand

Kids Bento Box with Ice Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 6.6× · 10 of 12 months tracked

Search terms

Top Kids Bento Box with Ice Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bentgo chill72K/yr
  • bentgo chill kids lunch box19K/yr
  • bento box for kids with ice pack15K/yr
  • bento chill lunch box7K/yr
  • kids bento box with ice pack8K/yr
  • bento box ice pack10K/yr
  • lunch container with ice pack7K/yr
  • bentgo chill lunch box6K/yr
  • kids bento lunch box with ice pack6K/yr
  • bentgo lunch boxes with ice pack6K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Bento Box with Ice Pack

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Durability”
4.9%of orders come back
“Bent the first time we put it in there”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kids Bento Box with Ice Pack questions

Answered from the same tracked data.