kids bento box with ice pack
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$30.03avg listing price — sweet spot $15–$100
Price range
Incredible$21.17–$37.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+108.5%90-day search growth — must beat 0% to launch
Market size
Okay$156K$156K/yr · 212K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 5% kills the launch gate
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad8,579.43avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kids bento box with ice pack is a $156K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
kids bento box with ice pack market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $120K–$150K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.6%
- Avg brand age
- 32 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Bentgo97%
- Fimibuke1%
- BEAQUEE1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 43 weeks — +108.5% search growth over the last 90 days.Top kids bento box with ice pack search terms
- bentgo chill72K/yr
- bentgo chill kids lunch box19K/yr
- bento box for kids with ice pack15K/yr
- bento chill lunch box7K/yr
- kids bento box with ice pack8K/yr
- bento box ice pack10K/yr
- lunch container with ice pack7K/yr
- bentgo chill lunch box6K/yr
- kids bento lunch box with ice pack6K/yr
- bentgo lunch boxes with ice pack6K/yr
Top kids bento box with ice pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bentgo Chill Kids 4-Compartment Bento Box Leakproof Lunch Box
Bentgo$29.914.6★18,882 rev
Bentgo Chill Kids 4-Compartment Bento Box Leakproof Lunch Box
Bentgo$29.944.6★18,882 rev
Bentgo Chill Kids 4-Compartment Bento Box Leakproof Lunch Box
Bentgo$29.974.6★18,882 rev
Bentgo Chill Max Leak-Proof XL Bento-Style 3 or 4 Compartment Lunch Box
Bentgo$34.484.6★427 rev
Bentgo Chill Max Leak-Proof XL Bento-Style 3 or 4 Compartment Lunch Box
Bentgo$36.204.6★427 rev
Newest
by launch date
Bentgo Chill Mini Leak-Proof 3 or 4 Compartment Lunch Box
Bentgo$22.39352 rev
Bentgo Chill Max Leak-Proof XL Bento-Style 3 or 4 Compartment Lunch Box
Bentgo$34.48427 rev
Bentgo Chill Max Leak-Proof XL Bento-Style 3 or 4 Compartment Lunch Box
Bentgo$36.20427 rev
Bentgo Chill Max Leak-Proof XL Bento-Style 3 or 4 Compartment Lunch Box
Bentgo$35.56427 rev
Bentgo Chill Max Leak-Proof XL Bento-Style 3 or 4 Compartment Lunch Box
Bentgo$37.95427 rev
Trending
90-day click momentumBentgo Chill Kids 4-Compartment Bento Box Leakproof Lunch Box
Bentgo$29.944.6★
Bentgo Chill Mini Leak-Proof 3 or 4 Compartment Lunch Box
Bentgo$22.394.5★
Bentgo Pop Leak-Proof 3-4 Compartment Bento-Style Lunch Box
Bentgo$29.764.5★
Bentgo Chill Kids 4-Compartment Bento Box Leakproof Lunch Box
Bentgo$30.464.6★
Bentgo Chill Max Leak-Proof XL Bento-Style 3 or 4 Compartment Lunch Box
Bentgo$34.484.6★
What buyers say about kids bento box with ice pack
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Easy to use”
“Great Size”
“It does an excellent job at keeping foods cold for several hours”
“Does not leak”
“Super easy to clean”
“I prefer it because it doesn't take up as much space in my very limited freezer”
“It seems to be durable”
“The size and adjustable divider work well for us and the cold pack works perfectly. kept a snack COLD in an insulated lunch box for about 2 hours driving to the beach and 2 more hours once we got there”
“the value for money is on the spot”
What buyers complain about
“Bent the first time we put it in there”
“they are pretty heavy for their size due to the cooling in the bottom”
“Can't open”
“after a couple times in the dishwasher it has become misshapen”
“But the cold pack didn't last even an hour and doesn't keep food cold, even when I put in cold fruits and snacks”
“Not worth the price”
“doesnt fit in a standard lunch bag”
“Not Leak Proof”
“I wouldnt have known this until now- its a bit problematic if you put something in there to be warmed up”
“Weve soaked it in vinegar and tried anything to get it out and nothings worked”
Top return reasons
Common questions
- Is kids bento box with ice pack profitable to sell on Amazon United States?
- The niche generates $156K/yr across 14 tracked products. 90-day search growth is +108.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the kids bento box with ice pack niche?
- 3 brands and 14 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kids bento box with ice pack?
- Top complaints mined from reviews: Durability, Weight Heavy, Ease Of Use. The return rate is 4.9%.
- What does it cost to enter the kids bento box with ice pack niche?
- Listings span $21.17–$37.95; the average listing price is $30.03 (sweet spot $15–$100). The average incumbent carries 8,579 reviews — the moat a new listing must climb.