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Kids Bathroom Rug

Maybe

The top 5 products take only 13% of clicks. But buyers convert on only 0.8% of searches, so Kids Bathroom Rug is a Maybe.

Flapen Score
56
56 / 100
Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 49
Market size
$149K/yr922K searches / yr
90-day growth
+11.0%search demand this quarter
Competition
13%top-5 click share · 111 brands · 118 sellers

Flapen Score

Kids Bathroom Rug against its category

The dotted line is the Home & Kitchen average. Past it, Kids Bathroom Rug is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Bathroom Rug market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Bathroom Rug 922K times last year and spent an estimated $149K. The top 5 brands take 27% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 922K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months
922K
Growth, 90 days vs prior 90
+11.0%
Conversion, latest week
0.8%
Market size, estimated
$149Ka year
Peak month
June2.2× the quietest month
Top search term
kids bathroom rug122K searches a year

02 · Price

A sale here is worth $21.53.

Listings sell for $21.53 on average, from $6.00 to $37.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $21.53 that is $0 to $2K a year per listing.

Average price
$21.53inside the $15 to $100 sweet spot
Price range
$6.00–$37.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #573 within Bath Rugs. It carries 2,279 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#573in Bath Rugs
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
2,279per listing
Listings tracked
185

04 · Newcomers

9 of last year's 36 launches cleared the first-year sales bar.

36 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
36
Successful launches
9Amazon's first-year sales bar
Average brand age
31 months

Products

Top Kids Bathroom Rug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

111 falling

Sellers

118

Top-5 brand share

27%

Top 20: 57%

Top-5 click share

13%

Top 20: 36%

Open market

70%

  • Brand 111%
  • Brand 26%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Kids Bathroom Rug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Kids Bathroom Rug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids bathroom rug122K/yr
  • funny bath mat88K/yr
  • floral bath mat70K/yr
  • colorful bathroom rugs72K/yr
  • floral bathroom rug62K/yr
  • funky bath mat48K/yr
  • funny bathroom rug60K/yr
  • colorful bath mat39K/yr
  • flower bath mat41K/yr
  • kids bath rug45K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Bathroom Rug

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Soft Feel”
20%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Its really large”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kids Bathroom Rug questions

Answered from the same tracked data.