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Kids Activity Tray

Fail

The top 5 brands take 100% of clicks, so Kids Activity Tray is a Fail.

Flapen Score
27
27 / 100
Ranks 10,897 of 11,240 Home & Kitchen niches · −22 vs the category median of 49
Market size
$25K/yr56K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
92%top-5 click share · 5 brands · 92 sellers

Flapen Score

Kids Activity Tray against its category

The dotted line is the Home & Kitchen average. Past it, Kids Activity Tray is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Activity Tray market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Activity Tray 56K times last year and spent an estimated $25K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
1.6%
Market size, estimated
$25Ka year
Peak month
December6.7× the quietest month
Top search term
playdoh table13K searches a year

02 · Price

A sale here is worth $28.30.

Listings sell for $28.30 on average, from $6.37 to $64.31. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $28.30 that is $3K to $7K a year per listing.

Average price
$28.30inside the $15 to $100 sweet spot
Price range
$6.37–$64.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #190 within Kids' Furniture. It carries 5,596 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
88%
Out of stock, average day
13.5%
Average rank
#190in Kids' Furniture
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
5,596per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Kids Activity Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

92

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 230%
  • Brand 36%
  • Brand 43%
  • Brand 53%

Demand

Kids Activity Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Kids Activity Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • playdoh table13K/yr
  • play doh table12K/yr
  • playdough table9K/yr
  • playdoh table for kids10K/yr
  • play doh pizza delivery scooter4K/yr
  • playdoh pizza delivery scooter4K/yr
  • playdoh scooter3K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Activity Tray

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Fun/Entertainment Experience”
31%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Too small”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kids Activity Tray questions

Answered from the same tracked data.