Kids Activity Tray
FailThe top 5 brands take 100% of clicks, so Kids Activity Tray is a Fail.
- Flapen Score
- 27 / 100Ranks 10,897 of 11,240 Home & Kitchen niches · −22 vs the category median of 4927
- Market size
- $25K/yr56K searches / yr
- 90-day growth
- -17.8%search demand this quarter
- Competition
- 92%top-5 click share · 5 brands · 92 sellers
Flapen Score
Kids Activity Tray against its category
The dotted line is the Home & Kitchen average. Past it, Kids Activity Tray is stronger. Inside it, weaker.
Market
The Kids Activity Tray market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Activity Tray 56K times last year and spent an estimated $25K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -17.8%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $25Ka year
- Peak month
- December6.7× the quietest month
- Top search term
- playdoh table13K searches a year
02 · Price
A sale here is worth $28.30.
Listings sell for $28.30 on average, from $6.37 to $64.31. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $28.30 that is $3K to $7K a year per listing.
- Average price
- $28.30inside the $15 to $100 sweet spot
- Price range
- $6.37–$64.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #190 within Kids' Furniture. It carries 5,596 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 88%
- Out of stock, average day
- 13.5%
- Average rank
- #190in Kids' Furniture
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 5,596per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Kids Activity Tray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Play-Doh Pizza Delivery Scooter Playset Large Ride-On Play Food Preschool Toys Toy Pizza Set for Kids Arts & Crafts for Boys & Girls Ages 3+
- Price
- $46.33
- Rating
- 4.7/5
- Reviews
- 1,758
- Age
- 2y ago

Delta Children- Play Doh Table and 2 Chair Set Includes 10-Pack of Assorted 1oz Play Doh Cans and 51 Accessories
- Price
- $64.31
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 1y ago

Play-Doh All-in-One Creativity Starter Station Activity Table Playset with 6 Cans Back to School Classroom Supplies Kids Arts & Crafts Preschool Toys Ages 3+
- Price
- $46.38
- Rating
- 4.6/5
- Reviews
- 370
- Age
- 3y ago

3 Pack Silicone Mats for Crafts Premium Playdough Mat A3 Size Silicone Sheet Liquid Resin Jewelry Casting Molds Mat 15.7 x11.8 Nonstick & Nonslip Heat-Resistant Table Protector by AOULELA
- Price
- $6.37
- Rating
- 4.6/5
- Reviews
- 849
- Age
- 2y ago

Play-Doh Fold & Go Playmat Starter Set with 19 Accessories Preschool Toys for 3 Year Old Girls & Boys & Up Kids Arts & Crafts
- Price
- $15.23
- Rating
- 4.5/5
- Reviews
- 1,292
- Age
- 2y ago
Trending
estimated 90-day click momentum
Play-Doh All-in-One Creativity Starter Station Activity Table Playset with 6 Cans Back to School Classroom Supplies Kids Arts & Crafts Preschool Toys Ages 3+
- Price
- $46.38
- Rating
- 4.6/5
- Reviews
- 370
- Age
- 3y ago

3 Pack Silicone Mats for Crafts Premium Playdough Mat A3 Size Silicone Sheet Liquid Resin Jewelry Casting Molds Mat 15.7 x11.8 Nonstick & Nonslip Heat-Resistant Table Protector by AOULELA
- Price
- $6.37
- Rating
- 4.6/5
- Reviews
- 849
- Age
- 2y ago

Delta Children- Play Doh Table and 2 Chair Set Includes 10-Pack of Assorted 1oz Play Doh Cans and 51 Accessories
- Price
- $64.31
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 1y ago

Play-Doh Fold & Go Playmat Starter Set with 19 Accessories Preschool Toys for 3 Year Old Girls & Boys & Up Kids Arts & Crafts
- Price
- $15.23
- Rating
- 4.5/5
- Reviews
- 1,292
- Age
- 2y ago

Play-Doh Super Slice Cake Playset Toy Oven with Play Kitchen Accessories & 11 Modeling Compound Cans Kids Arts & Crafts Ages 3+
- Price
- $19.67
- Rating
- 4.8/5
- Reviews
- 1,851
- Age
- 1y ago
Newest
by launch date
Delta Children- Play Doh Table and 2 Chair Set Includes 10-Pack of Assorted 1oz Play Doh Cans and 51 Accessories
- Price
- $64.31
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 1y ago

Play-Doh Super Slice Cake Playset Toy Oven with Play Kitchen Accessories & 11 Modeling Compound Cans Kids Arts & Crafts Ages 3+
- Price
- $19.67
- Rating
- 4.8/5
- Reviews
- 1,851
- Age
- 1y ago

Play-Doh Pizza Delivery Scooter Playset Large Ride-On Play Food Preschool Toys Toy Pizza Set for Kids Arts & Crafts for Boys & Girls Ages 3+
- Price
- $46.33
- Rating
- 4.7/5
- Reviews
- 1,758
- Age
- 2y ago

Play-Doh Fold & Go Playmat Starter Set with 19 Accessories Preschool Toys for 3 Year Old Girls & Boys & Up Kids Arts & Crafts
- Price
- $15.23
- Rating
- 4.5/5
- Reviews
- 1,292
- Age
- 2y ago

3 Pack Silicone Mats for Crafts Premium Playdough Mat A3 Size Silicone Sheet Liquid Resin Jewelry Casting Molds Mat 15.7 x11.8 Nonstick & Nonslip Heat-Resistant Table Protector by AOULELA
- Price
- $6.37
- Rating
- 4.6/5
- Reviews
- 849
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
92
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- Play-Doh59%
- Delta Children30%
- aoulela6%
- Kidoozie3%
- LEOBRO3%
Demand
Kids Activity Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.7×
Search terms
Top Kids Activity Tray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- playdoh table13K/yr
- play doh table12K/yr
- playdough table9K/yr
- playdoh table for kids10K/yr
- play doh pizza delivery scooter4K/yr
- playdoh pizza delivery scooter4K/yr
- playdoh scooter3K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Activity Tray
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Activity Tray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









