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Keurig Mini Reusable K Cup

Fail

Prices span $4.60–$15.05, mostly outside the sweet spot, so Keurig Mini Reusable K Cup is a Fail.

Flapen Score
32
32 / 100
Ranks 10,503 of 11,240 Home & Kitchen niches · −17 vs the category median of 49
Market size
$22K/yr56K searches / yr
90-day growth
-38.1%search demand this quarter
Competition
64%top-5 click share · 12 brands · 14 sellers

Flapen Score

Keurig Mini Reusable K Cup against its category

The dotted line is the Home & Kitchen average. Past it, Keurig Mini Reusable K Cup is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keurig Mini Reusable K Cup market on Amazon at a glance

Shoppers on Amazon United States searched for Keurig Mini Reusable K Cup 56K times last year and spent an estimated $22K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -38.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-38.1%
Conversion, latest week
4.6%
Market size, estimated
$22Ka year
Peak month
December3.5× the quietest month
Top search term
coffee scoop and funnel24K searches a year

02 · Price

A sale here is worth $8.45.

Listings sell for $8.45 on average, from $4.60 to $15.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $8.45 that is $845 to $2K a year per listing.

Average price
$8.45under the $15 to $100 sweet spot
Price range
$4.60–$15.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$845–$2K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #409 within Coffee, Tea & Espresso. It carries 776 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
1.6%
Average rank
#409in Coffee, Tea & Espresso
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
776per listing
Listings tracked
17

04 · Newcomers

5 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
5Amazon's first-year sales bar
Average brand age
35 months

Products

Top Keurig Mini Reusable K Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

14

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

18%

  • Brand 148%
  • Brand 211%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (6 brands, 18%)

Demand

Keurig Mini Reusable K Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Keurig Mini Reusable K Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee scoop and funnel24K/yr
  • coffee scoop with funnel8K/yr
  • water bottle scoop funnel6K/yr
  • coffee scoop funnel5K/yr
  • k cup scoop5K/yr
  • bottle scoop2K/yr
  • cava performance funnel scoop3K/yr
  • precision pro powder funnel1K/yr
  • drop scoop2K/yr

Reviews and returns

What reviews say buyers love and hate about Keurig Mini Reusable K Cup

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Size-Overall”
1.6%of orders come back
“The ice tea spoon was smaller”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Keurig Mini Reusable K Cup questions

Answered from the same tracked data.