Is keurig espresso machine profitable to sell on Amazon United States?

The niche generates $2.6M/yr across 33 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Skip it (48/100).

How competitive is the keurig espresso machine niche?

11 brands and 141 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in keurig espresso machine?

Top complaints mined from reviews: Durability, Leak-Proof, Functionality-Overall. The return rate is 6.1% — above our launch gate.

When does demand for keurig espresso machine peak?

Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the keurig espresso machine niche?

Listings span $71.55–$651.55; the average listing price is $193.57 (sweet spot $15–$100). The average incumbent carries 7,191 reviews — the moat a new listing must climb.

keurig espresso machine

Skip it

Prices mostly outside the sweet spot ($71.55–$651.55) — this niche doesn't clear our bar today.

Market size

Incredible$2.6M

$2.6M/yr · 900K searches

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$193.57

avg listing price — sweet spot $15–$100

Growth

Okay+3.5%

90-day search growth — must beat 0% to launch

Review moat

Bad7,190.55

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Returns

Bad6.1%

return rate — above 5% kills the launch gate

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Price range

Bad$71.55–$651.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, keurig espresso machine is a $2.6M/yr Amazon United States market (900K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

keurig espresso machine market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $1.9M–$2.4M; units × avg price
Conversion rate: 1.5%
Avg BSR: #120
Page quality: 0%
Prime: 91%
Sponsored: 76%
Out of stock: 6.1%
Avg brand age: 45 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

141

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

Cuisinart52%
Keurig17%
Ninja10%
Gevi9%
BLACK+DECKER4%
AIRMSEN3%
Open — no brand owns it (5 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top keurig espresso machine search terms

grind and brew coffee maker296K/yr +2.1%0.8% conv.
cuisinart grind and brew coffee maker126K/yr +17.9%2.1% conv.
cuisinart coffee maker with grinder90K/yr -4.2%2.0% conv.
keurig espresso machine58K/yr +4.6%0.3% conv.
cuisinart grind and brew42K/yr +33.7%1.5% conv.
grind and brew34K/yr +9.4%0.9% conv.
keurig coffee machine with frother32K/yr -17.1%1.2% conv.
coffee pot with grinder built in28K/yr -17.6%1.0% conv.
keurig with milk frother24K/yr -0.2%1.1% conv.
keurig with frother26K/yr -8.8%1.0% conv.

All search terms

Top keurig espresso machine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cuisinart Coffee Maker Grind and Brew Single Serve Coffee Maker 6 Cup Sizes Built-in Stainless Steel Burr Mill Adjustable Strength Grind Control and Over Ice Feature Easy Cleaning DGB-30

Cuisinart$193.323.7★476 rev

Cuisinart Automatic Grind & Brew 12-Cup Coffee Maker with Blade Grinder Programmable Coffee Machine Glass Carafe with 1-4 Cup Setting Brew Pause Grind-Off Option DGB-400NAS Black/Stainless Steel

Cuisinart$103.464.1★3,014 rev

Cuisinart Automatic Grind & Brew 10-Cup Coffee Maker with Blade Grinder Programmable Coffee Machine Glass Carafe with 1-4 Cup Setting Brew Pause Grind-Off Option DGB-450NAS Black/Stainless Steel

Cuisinart$132.834.0★1,691 rev

Cuisinart Single-Serve Coffee Maker + Coffee Grinder with 8 oz. 10 oz. and 12 oz. Serving Size Compatible with Single-Cup Pods 48-Ounce Removable Reservoir Stainless Steel DGB-2

Cuisinart$129.443.8★4,043 rev

Keurig K-Cafe Single-Serve K-Cup Coffee Maker Latte Maker and Cappuccino Maker Comes with Dishwasher Safe Milk Frother Coffee Shot Capability Compatible with all Keurig K-Cup Pods Dark Charcoal

Keurig$141.554.5★24,895 rev

Newest

by launch date

AIRMSEN Grind & Brew Coffee Maker with Built-in Grinder (2026 Model) - Single-Serve Compatible with K-Cup Pods & Ground 1000W Fast 6-14oz Brewer Descaling Alert Touchscreen & 50oz Removable Tank

AIRMSEN$104.1130 rev

1mo ago

Horavie Single Serve Coffee Maker

Horavie$79.9333 rev

2mo ago

Gevi 10-Cup Grind-And-Brew Drip Coffee Maker with Built-In Burr Grinder

Gevi$140.171,192 rev

6mo ago

Cuisinart Coffee Maker Grind and Brew Single Serve Coffee Maker 6 Cup Sizes Built-in Stainless Steel Burr Mill Adjustable Strength Grind Control and Over Ice Feature Easy Cleaning DGB-30

Cuisinart$193.32476 rev

11mo ago

Gevi All In One 10-Cup Grind & Brew Coffee Maker with Built-In Burr Grinder

Gevi$142.55914 rev

1y ago

What buyers say about keurig espresso machine

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“The build quality is excellent”

Ease Of Use15%

“Ease of use”

Value For Money8%

“Good price”

Ease Of Cleaning7%

“It cleans up easily as well”

Design-Overall4%

“sleek design”

Durability3%

“it's holding up great”

Functionality-Overall2%

“the grinder works perfectly”

Advertised Vs Actual Product2%

“Has exceeded expectations”

Size-Overall2%

“the compact size is fantastic”

Cooking Experience2%

“Makes Perfect Coffee every time”

What buyers complain about

Durability17%

“Didnt last”

Leak-Proof11%

“IT LEAKS”

Functionality-Overall10%

“DOESN'T WORK”

Quality-Overall7%

“Disappointed in quality”

Ease Of Cleaning7%

“A Big Mess”

Value For Money6%

“Too expensive”

Ease Of Use3%

“Not user friendly”

Heating3%

“heat is inconsistent”

Design-Overall2%

“Defective machine design”

Jamming/Clogging2%

“The beans are jammed”

Top return reasons

Functionality-Overall29%

Size-Overall12%

Leak-Proof11%

Product Condition6%

Value For Money6%

Advertised Vs Actual Product5%

Heating4%

Color3%

Quality-Overall2%

Touch/Button Controls2%

Common questions

Is keurig espresso machine profitable to sell on Amazon United States?: The niche generates $2.6M/yr across 33 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Skip it (48/100).
How competitive is the keurig espresso machine niche?: 11 brands and 141 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in keurig espresso machine?: Top complaints mined from reviews: Durability, Leak-Proof, Functionality-Overall. The return rate is 6.1% — above our launch gate.
When does demand for keurig espresso machine peak?: Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the keurig espresso machine niche?: Listings span $71.55–$651.55; the average listing price is $193.57 (sweet spot $15–$100). The average incumbent carries 7,191 reviews — the moat a new listing must climb.