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Keurig Espresso Machine

Fail

Prices span $71.55–$651.55, mostly outside the sweet spot, so Keurig Espresso Machine is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$2.6M/yr900K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
44%top-5 click share · 11 brands · 141 sellers

Flapen Score

Keurig Espresso Machine against its category

The dotted line is the Home & Kitchen average. Past it, Keurig Espresso Machine is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keurig Espresso Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Keurig Espresso Machine 900K times last year and spent an estimated $2.6M. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 900K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months
900K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
1.5%
Market size, estimated
$2.6Ma year
Peak month
November2.6× the quietest month
Top search term
grind and brew coffee maker296K searches a year

02 · Price

A sale here is worth $193.57.

Listings sell for $193.57 on average, from $71.55 to $651.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $193.57 that is $48K to $97K a year per listing.

Average price
$193.57above the $15 to $100 sweet spot
Price range
$71.55–$651.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$48K–$97K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #120 within Coffee, Tea & Espresso. It carries 7,191 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
91%
Out of stock, average day
6.1%
Average rank
#120in Coffee, Tea & Espresso
Average rating
4.04 starsAmazon United States average 4.42 stars
Average reviews
7,191per listing
Listings tracked
33

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
45 months

Products

Top Keurig Espresso Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

141

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

6%

  • Brand 152%
  • Brand 217%
  • Brand 310%
  • Brand 49%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 6%)

Demand

Keurig Espresso Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Keurig Espresso Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grind and brew coffee maker296K/yr
  • cuisinart grind and brew coffee maker126K/yr
  • cuisinart coffee maker with grinder90K/yr
  • keurig espresso machine58K/yr
  • cuisinart grind and brew42K/yr
  • grind and brew34K/yr
  • keurig coffee machine with frother32K/yr
  • coffee pot with grinder built in28K/yr
  • keurig with milk frother24K/yr
  • keurig with frother26K/yr

Reviews and returns

What reviews say buyers love and hate about Keurig Espresso Machine

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
6.1%of orders come back
“Didnt last”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Keurig Espresso Machine questions

Answered from the same tracked data.