keurig coffee maker
Worth a lookShows a $81.1M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size
Incredible$81.1M$81.1M/yr · 26.8M searches
Avg price
Great$80.40avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$21.09–$171.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Review moat
Bad33,444.58avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, keurig coffee maker is a $81.1M/yr Amazon United States market (26.8M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
keurig coffee maker market data
- Units sold / yr
- 800K–1.0M
- avg 20,000–25,000/product
- Revenue / yr
- $64.3M–$80.4M
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.9%
- Avg brand age
- 51 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
169
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
43%
Top 20: 88%
Open market
1%
- Keurig83%
- Tastyle6%
- TWOMEOW5%
- Elite Gourmet2%
- Horavie2%
- Ninja1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top keurig coffee maker search terms
- keurig coffee machine11.3M/yr
- keurig4.6M/yr
- keurig coffee maker2.5M/yr
- keurig coffee makers on sale1.5M/yr
- single serve coffee maker1.4M/yr
- k cup coffee maker1.4M/yr
- kureg708K/yr
- kcup coffee machine549K/yr
- single cup coffee maker498K/yr
- pod coffee maker341K/yr
Top keurig coffee maker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Keurig K-Express Single Serve K-Cup Pod Coffee Maker 3 Brew Sizes Strong Button Feature 42oz Removable Reservoir Black
Keurig$71.924.3★50,234 rev
Keurig K-Elite Single Serve K-Cup Pod Coffee Maker with Strength and Temperature Control Iced Coffee Capability 8 to 12oz Brew Size Programmable Brushed Slate
Keurig$126.204.6★72,545 rev
Keurig K-Mini Single Serve K-Cup Pod Coffee Maker 6 to 12oz Brew size with Cord Storage Perfect for Small Spaces Black
Keurig$62.164.3★108,759 rev
Keurig K-Compact Single-Serve K-Cup Pod Coffee Maker with 3 Brew Sizes Smart Start Feature 36oz Removable Reservoir Black
Keurig$74.214.4★11,575 rev
Keurig K-Supreme Single Serve K-Cup Pod Coffee Maker MultiStream Technology 4 Brew Sizes 66oz Dual-Position Removable Reservoir Black
Keurig$110.824.0★31,001 rev
Newest
by launch date
Keurig K-Mini Mate Plus Single-Serve K-Cup Pod Coffee Maker Compact 3 Cup Sizes Brew Over Ice and Strong Button Features 50 oz Removable Reservoir Matte Black
Keurig$97.99323 rev
Keurig K-Mini Mate Single Serve K-Cup Pod Coffee Maker Brews Up to 12 oz Cup Compact Portable Coffee Machine for Small Spaces Great for Dorms & Offices Black
Keurig$52.433,482 rev
Keurig K-Mini Mate Single Serve K-Cup Pod Coffee Maker Brews Up to 12 oz Cup Compact Portable Coffee Machine for Small Spaces Great for Dorms & Offices Glamping Green
Keurig$52.123,482 rev
Keurig K-Express Single Serve K-Cup Pod Coffee Maker 3 Brew Sizes Strong Button Feature 42oz Removable Reservoir Evergreen
Keurig$69.9850,234 rev
TWOMEOW K Cup Coffee Maker With Bold Setting Single Serve Hot & Iced Coffee Maker for K-Cup and Grounds 52 Oz Removable Water Tank 6 to 14oz Brew Size Pod Coffee Machine With Reusable Filter Gray
TWOMEOW$51.761,755 rev
Trending
90-day click momentumKeurig K-Mini Mate Plus Single-Serve K-Cup Pod Coffee Maker Compact 3 Cup Sizes Brew Over Ice and Strong Button Features 50 oz Removable Reservoir Matte Black
Keurig$97.994.6★
Keurig K-Elite Single Serve K-Cup Pod Coffee Maker with Strength and Temperature Control Iced Coffee Capability 8 to 12oz Brew Size Programmable Brushed Gold
Keurig$130.624.6★
Elite Gourmet EHC113M Personal Single-Serve Compact Coffee Maker Mint
Elite Gourmet$21.094.3★
Keurig K-Compact Single-Serve K-Cup Pod Coffee Maker with 3 Brew Sizes Smart Start Feature 36oz Removable Reservoir Black
Keurig$74.214.4★
Coffee Maker Hot & Iced With Bold Setting Single Serve Coffee Maker For K Cup And Grounds 52 Oz Removable Water Tank 6-14 Oz Brew Sizes One Cup Kcup Coffee Machine With Reusable Filter (Black)
TWOMEOW$52.613.7★
What buyers say about keurig coffee maker
What buyers praise and complain about, mined from review topics.What buyers love
“Easy operation”
“Great product in all”
“Cheap price”
“Excellent size”
“Compact for travel”
“Better than expected”
“Machine works great”
“Cleaning it is a breeze”
“A lot of space”
“Heats up fast”
What buyers complain about
“broke in a week”
“DOESN'T WORK”
“Quality control needs improvement”
“It leaks”
“Very hot”
“Wish the price was lower”
“it didn't fit”
“Hard to clean”
“Feels flimsy”
“May not be brand new”
Top return reasons
Common questions
- Is keurig coffee maker profitable to sell on Amazon United States?
- The niche generates $81.1M/yr across 33 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the keurig coffee maker niche?
- 8 brands and 169 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in keurig coffee maker?
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 4.6%.
- When does demand for keurig coffee maker peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the keurig coffee maker niche?
- Listings span $21.09–$171.87; the average listing price is $80.40 (sweet spot $15–$100). The average incumbent carries 33,445 reviews — the moat a new listing must climb.