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Keurig Coffee Maker

Maybe

Shoppers spend an estimated $81.1M a year here. But the top 5 brands take 98% of clicks, so Keurig Coffee Maker is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$81.1M/yr26.8M searches / yr
90-day growth
-6.5%search demand this quarter
Competition
43%top-5 click share · 8 brands · 169 sellers

Flapen Score

Keurig Coffee Maker against its category

The dotted line is the Home & Kitchen average. Past it, Keurig Coffee Maker is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keurig Coffee Maker market on Amazon at a glance

Shoppers on Amazon United States searched for Keurig Coffee Maker 26.8M times last year and spent an estimated $81.1M. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 26.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81.1M a year.

Searches, last 12 months
26.8M
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
3.8%
Market size, estimated
$81.1Ma year
Peak month
December2.1× the quietest month
Top search term
keurig coffee machine11.3M searches a year

02 · Price

A sale here is worth $80.40.

Listings sell for $80.40 on average, from $21.09 to $171.87. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 20,000 to 25,000 of them. At $80.40 that is $1.6M to $2.0M a year per listing.

Average price
$80.40inside the $15 to $100 sweet spot
Price range
$21.09–$171.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
800K or moreAmazon's top range
Units per listing a year
20,000–25,000
Revenue per listing a year
$1.6M–$2.0M
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #12 within Coffee, Tea & Espresso. It carries 33,445 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#12in Coffee, Tea & Espresso
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
33,445per listing
Listings tracked
33

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
51 months

Products

Top Keurig Coffee Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

169

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

43%

Top 20: 88%

Open market

1%

  • Brand 183%
  • Brand 26%
  • Brand 35%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Keurig Coffee Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.2M800KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Keurig Coffee Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keurig coffee machine11.3M/yr
  • keurig4.6M/yr
  • keurig coffee maker2.5M/yr
  • keurig coffee makers on sale1.5M/yr
  • single serve coffee maker1.4M/yr
  • k cup coffee maker1.4M/yr
  • kureg708K/yr
  • kcup coffee machine549K/yr
  • single cup coffee maker498K/yr
  • pod coffee maker341K/yr

Reviews and returns

What reviews say buyers love and hate about Keurig Coffee Maker

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
36%of negative reviews mention “Durability”
4.6%of orders come back
“broke in a week”
A buyer, on “Durability”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Keurig Coffee Maker questions

Answered from the same tracked data.