Keurig Coffee Maker
MaybeShoppers spend an estimated $81.1M a year here. But the top 5 brands take 98% of clicks, so Keurig Coffee Maker is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 4952
- Market size
- $81.1M/yr26.8M searches / yr
- 90-day growth
- -6.5%search demand this quarter
- Competition
- 43%top-5 click share · 8 brands · 169 sellers
Flapen Score
Keurig Coffee Maker against its category
The dotted line is the Home & Kitchen average. Past it, Keurig Coffee Maker is stronger. Inside it, weaker.
Market
The Keurig Coffee Maker market on Amazon at a glance
Shoppers on Amazon United States searched for Keurig Coffee Maker 26.8M times last year and spent an estimated $81.1M. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 26.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81.1M a year.
- Searches, last 12 months
- 26.8M
- Growth, 90 days vs prior 90
- -6.5%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $81.1Ma year
- Peak month
- December2.1× the quietest month
- Top search term
- keurig coffee machine11.3M searches a year
02 · Price
A sale here is worth $80.40.
Listings sell for $80.40 on average, from $21.09 to $171.87. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 20,000 to 25,000 of them. At $80.40 that is $1.6M to $2.0M a year per listing.
- Average price
- $80.40inside the $15 to $100 sweet spot
- Price range
- $21.09–$171.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $1.6M–$2.0M
- Returns
- 4.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #12 within Coffee, Tea & Espresso. It carries 33,445 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #12in Coffee, Tea & Espresso
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 33,445per listing
- Listings tracked
- 33
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Keurig Coffee Maker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
169
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
43%
Top 20: 88%
Open market
1%
- Brand 183%
- Brand 26%
- Brand 35%
- Brand 42%
- Brand 52%
- Brand 61%
- Open — no brand owns it (2 brands, 1%)
Demand
Keurig Coffee Maker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Keurig Coffee Maker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- keurig coffee machine11.3M/yr
- keurig4.6M/yr
- keurig coffee maker2.5M/yr
- keurig coffee makers on sale1.5M/yr
- single serve coffee maker1.4M/yr
- k cup coffee maker1.4M/yr
- kureg708K/yr
- kcup coffee machine549K/yr
- single cup coffee maker498K/yr
- pod coffee maker341K/yr
Reviews and returns
What reviews say buyers love and hate about Keurig Coffee Maker
We read the reviews and the return reasons for every product selling here.
“broke in a week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keurig Coffee Maker questions
Answered from the same tracked data.









