Keurig Classic
FailThe top 5 brands take 99% of clicks, so Keurig Classic is a Fail.
- Flapen Score
- 44 / 100Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 4944
- Market size
- $1.3M/yr290K searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 52%top-5 click share · 6 brands · 131 sellers
Flapen Score
Keurig Classic against its category
The dotted line is the Home & Kitchen average. Past it, Keurig Classic is stronger. Inside it, weaker.
Market
The Keurig Classic market on Amazon at a glance
Shoppers on Amazon United States searched for Keurig Classic 290K times last year and spent an estimated $1.3M. The top 5 brands take 99% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 290K
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $1.3Ma year
- Top search term
- red coffee maker keurig machine24K searches a year
02 · Price
A sale here is worth $124.37.
Listings sell for $124.37 on average, from $33.90 to $607.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $124.37 that is $12K to $31K a year per listing.
- Average price
- $124.37above the $15 to $100 sweet spot
- Price range
- $33.90–$607.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $12K–$31K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
48% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #135 within Coffee, Tea & Espresso. It carries 24,872 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 79%
- Out of stock, average day
- 9.3%
- Average rank
- #135in Coffee, Tea & Espresso
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 24,872per listing
- Listings tracked
- 29
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Keurig Classic products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
131
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
52%
Top 20: 91%
Open market
0%
- Brand 189%
- Brand 24%
- Brand 33%
- Brand 42%
- Brand 51%
- Brand 61%
- Open — no brand owns it (0%)
Demand
Keurig Classic search demand
Weekly searches over the year. Pick a range.
Search terms
Top Keurig Classic search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red coffee maker keurig machine24K/yr
- red keurig coffee machine37K/yr
- keurig 2.035K/yr
- keurig 2.0 coffee machine27K/yr
- red keurig25K/yr
- red keurig coffee maker19K/yr
- keurig coffee machine red13K/yr
- keurig classic coffee maker11K/yr
- keurig classic10K/yr
- keurig red10K/yr
Reviews and returns
What reviews say buyers love and hate about Keurig Classic
We read the reviews and the return reasons for every product selling here.
“Broke Quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keurig Classic questions
Answered from the same tracked data.









