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Keurig Classic

Fail

The top 5 brands take 99% of clicks, so Keurig Classic is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$1.3M/yr290K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
52%top-5 click share · 6 brands · 131 sellers

Flapen Score

Keurig Classic against its category

The dotted line is the Home & Kitchen average. Past it, Keurig Classic is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keurig Classic market on Amazon at a glance

Shoppers on Amazon United States searched for Keurig Classic 290K times last year and spent an estimated $1.3M. The top 5 brands take 99% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
290K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
3.5%
Market size, estimated
$1.3Ma year
Top search term
red coffee maker keurig machine24K searches a year

02 · Price

A sale here is worth $124.37.

Listings sell for $124.37 on average, from $33.90 to $607.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $124.37 that is $12K to $31K a year per listing.

Average price
$124.37above the $15 to $100 sweet spot
Price range
$33.90–$607.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$12K–$31K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #135 within Coffee, Tea & Espresso. It carries 24,872 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
79%
Out of stock, average day
9.3%
Average rank
#135in Coffee, Tea & Espresso
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
24,872per listing
Listings tracked
29

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
53 months

Products

Top Keurig Classic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

131

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

0%

  • Brand 189%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Keurig Classic search demand

Weekly searches over the year. Pick a range.

8K6KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26Jul '26

Search terms

Top Keurig Classic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red coffee maker keurig machine24K/yr
  • red keurig coffee machine37K/yr
  • keurig 2.035K/yr
  • keurig 2.0 coffee machine27K/yr
  • red keurig25K/yr
  • red keurig coffee maker19K/yr
  • keurig coffee machine red13K/yr
  • keurig classic coffee maker11K/yr
  • keurig classic10K/yr
  • keurig red10K/yr

Reviews and returns

What reviews say buyers love and hate about Keurig Classic

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
37%of negative reviews mention “Durability”
4.2%of orders come back
“Broke Quickly”
A buyer, on “Durability”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Keurig Classic questions

Answered from the same tracked data.