kerosene
Skip itSoft demand (-61.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$45.78avg listing price — sweet spot $15–$100
Market size
Good$480K$480K/yr · 317K searches
Review moat
Good1,258.46avg incumbent reviews — the moat a new listing must climb
Price range
Good$12.16–$163.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-61.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, kerosene is a $480K/yr Amazon United States market (317K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 46/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
kerosene market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $572K–$687K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #14,183
- Page quality
- 0%
- Prime
- 54%
- Sponsored
- 54%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
61
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
15%
- Coleman27%
- KLEAN-STRIP15%
- Sunnyside Corporation14%
- Lamplight11%
- Firefly10%
- Gas One8%
- Open — no brand owns it (4 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -61.1% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.6×
Top kerosene search terms
- kerosene185K/yr
- kerosene fuel84K/yr
- k1 kerosene12K/yr
- kerosine3K/yr
- 1k kerosene3K/yr
- kerosene 5 gallon3K/yr
- klean heat kerosene9K/yr
- kerosene heater fuel3K/yr
- k1 kerosene heater fuel6K/yr
- kerosene fuel 5 gallon3K/yr
Top kerosene products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coleman 32oz Kerosene Fuel Perfect for Camping Cooking Lighting Heating Cleaning and Great for Stoves Lanterns Tiki Torches
Coleman$13.054.5★635 rev
Sunnyside Corporation 80132 1-Quart Kerosene
Sunnyside Corporation$20.084.3★154 rev
Lamplight Ultra-Pure Lamp Oil Clear 32 Ounces (60009)
Lamplight$13.804.7★8,232 rev
Klean Strip Kerosene Alternative for Lamps/Stoves 1 Gallon - Pack of 4
KLEAN-STRIP$65.674.5★259 rev
GasOne Liquid Paraffin Lamp Oil 1 Gallon (128oz) Clear Odorless Smokeless Indoor Outdoor Fuel for Lanterns Lamps and Torches Safe Packaging
Gas One$25.424.7★2,538 rev
Newest
by launch dateGasOne Liquid Paraffin Lamp Oil 1 Gallon (128oz) Clear Odorless Smokeless Indoor Outdoor Fuel for Lanterns Lamps and Torches Safe Packaging
Gas One$25.422,538 rev
2 Set- Klean-Strip Klean Heat Kerosene Alt 1 Gallon
Klean-Strip Green$40.1419 rev
Alliance Chemical K1 Kerosene Fuel for Kerosene Heaters - 5 Gallon - Premium Quality K1 for Reliable Heating
Alliance Chemical$163.2239 rev
W. M. Barr & Company Inc KleanHeat Lamp Fuel for Kerosene Heaters and Oil Lamps Four 120 oz Jugs
W. M. Barr & Company Inc$92.5539 rev
KLEAN-STRIP Klean Heat Kerosene Alt. 1 Gallon
KLEAN-STRIP$15.55839 rev
Trending
90-day click momentumColeman 32oz Kerosene Fuel Perfect for Camping Cooking Lighting Heating Cleaning and Great for Stoves Lanterns Tiki Torches
Coleman$13.054.5★
Sunnyside Corporation 80132 1-Quart Kerosene
Sunnyside Corporation$20.084.3★
Firefly Fuel Clean - Clean Burning Lamp Oil - Smokeless 1 Gallon
Firefly$40.234.6★
Lamplight Ultra-Pure Lamp Oil Clear 32 Ounces (60009)
Lamplight$13.804.7★
GasOne Liquid Paraffin Lamp Oil 1 Gallon (128oz) Clear Odorless Smokeless Indoor Outdoor Fuel for Lanterns Lamps and Torches Safe Packaging
Gas One$25.424.7★
What buyers say about kerosene
What buyers praise and complain about, mined from review topics.What buyers love
“it burns clean no yucky smell”
“Good Value”
“Works great, as expected”
“Good quality”
“Works great, Burns clean”
“So far it is really good I will buy it again it burns clean”
“Good and functional”
“This bottle was ample size for several uses”
“Burns Clean and Bright”
“Easy to use”
What buyers complain about
“It smokes and smells like gas”
“It burns,”
“Also leaky”
“Could be cheaper”
“Not complete description”
“It gummed up my burners. This product produces so little btu. Then it gummed up.”
“It's too big for small wick holders”
“NOT FOR INDOOR USE”
“TERRIBLE container design for pouring -- and the work-around squirt top is no better”
“It was crushed wasnt able to open it”
Top return reasons
Common questions
- Is kerosene profitable to sell on Amazon United States?
- The niche generates $480K/yr across 13 tracked products. 90-day search growth is -61.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the kerosene niche?
- 10 brands and 61 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in kerosene?
- Top complaints mined from reviews: Smell, Flammable, Leak-Proof. The return rate is 0.6%.
- When does demand for kerosene peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 7.6× the quietest.
- What does it cost to enter the kerosene niche?
- Listings span $12.16–$163.22; the average listing price is $45.78 (sweet spot $15–$100). The average incumbent carries 1,258 reviews — the moat a new listing must climb.