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Kentucky Derby Games

Maybe

Products sell for $23.40 on average, inside the sweet spot. But shoppers spend an estimated $31K a year here, so Kentucky Derby Games is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 11,240 Home & Kitchen niches · +15 vs the category median of 49
Market size
$31K/yr33K searches / yr
90-day growth
+58.7%search demand this quarter
Competition
34%top-5 click share · 32 brands · 51 sellers

Flapen Score

Kentucky Derby Games against its category

The dotted line is the Home & Kitchen average. Past it, Kentucky Derby Games is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kentucky Derby Games market on Amazon at a glance

Shoppers on Amazon United States searched for Kentucky Derby Games 33K times last year and spent an estimated $31K. The top 5 brands take 47% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +58.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+58.7%
Conversion, latest week
4.0%
Market size, estimated
$31Ka year
Top search term
kentucky derby games8K searches a year

02 · Price

A sale here is worth $23.40.

Listings sell for $23.40 on average, from $5.52 to $128.06. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $23.40 that is $0 to $2K a year per listing.

Average price
$23.40inside the $15 to $100 sweet spot
Price range
$5.52–$128.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #2,307 within Party Games & Activities. It carries 165 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
96%
Out of stock, average day
3.6%
Average rank
#2,307in Party Games & Activities
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
165per listing
Listings tracked
47

04 · Newcomers

2 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Kentucky Derby Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

51

Top-5 brand share

47%

Top 20: 80%

Top-5 click share

34%

Top 20: 75%

Open market

42%

  • Brand 118%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

Kentucky Derby Games search demand

Weekly searches over the year. Pick a range.

7K5KMay '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Kentucky Derby Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kentucky derby games8K/yr
  • derby games6K/yr
  • kentucky derby party games6K/yr
  • kentucky derby games for adults5K/yr
  • kentucky derby game5K/yr
  • derby game4K/yr

Reviews and returns

What reviews say buyers love and hate about Kentucky Derby Games

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Fun/Entertainment Experience”
21%of negative reviews mention “Quality-Overall”
2.5%of orders come back
“bad quality item that is not completely random”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kentucky Derby Games questions

Answered from the same tracked data.