kentucky derby games
Worth a lookShows a sweet-spot price point ($23.40 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$23.40avg listing price — sweet spot $15–$100
Review moat
Great164.79avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Growth
Good+58.7%90-day search growth — must beat 0% to launch
Price range
Good$5.52–$128.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$31K$31K/yr · 33K searches
According to Flapen's Amazon United States niche tracking, kentucky derby games is a $31K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
kentucky derby games market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $23K–$29K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #2,307
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 94%
- Out of stock
- 3.6%
- Avg brand age
- 27 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
51
Top-5 brand share
47%
Top 20: 80%
Top-5 click share
34%
Top 20: 75%
Open market
42%
- Big Dot of Happiness18%
- --11%
- Fancy Land10%
- Partico9%
- MUOUAKATE5%
- SWOOC4%
Demand
Weekly Amazon search volume, last 12 weeks — +58.7% search growth over the last 90 days.Top kentucky derby games search terms
- kentucky derby games8K/yr
- derby games6K/yr
- kentucky derby party games6K/yr
- kentucky derby games for adults5K/yr
- kentucky derby game5K/yr
- derby game4K/yr
Top kentucky derby games products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Westminster Desktop Derby Racing Game by Westminster Inc.
--$22.324.4★142 rev
Partico Kentucky Derby Bingo Cards
Partico$12.694.2★8 rev
Derby Games for Family Adults Horse Racing Party Activities 50 Paper Horse Racing Cards Derby Horse Racing Hunt Game Spring Classroom Activities Office Games -24 Players (Horse Racing Hunt)
MUOUAKATE$8.575.0★6 rev
Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set
SWOOC$35.584.4★1,639 rev
Civaner 33 Pcs Derby Decorations Pin the Tail on the Horse Game Kit with 1 Poster 30 Horse Tails & 2 Polyester Eye Masks Party Games for Derby Western Cowboy Party Supplies
Civaner$9.913.9★8 rev
Newest
by launch datePartico Kentucky Derby Bingo Cards
Partico$12.698 rev
Derby Horse Racing Scratch-Off Game Cards 72 Pcs Party Game Set for Racing Party Activity Derby Day Supplies Decorations Interactive Guest Entertainment
tineit$7.8116 rev
Big Dot of Happiness Derby Horse Race Game Bundle Pack 4 Different Kentucky Party Activities (10 Cards Each) - Pick Your Racehorse Whats Your Horse Name Derby This or That Derby Scavenger Hunt
Big Dot of Happiness$14.711 rev
Big Dot of Happiness Derby Horse Race Pull Tabs Game Kentucky Horse Racing Themed Party Game Pickle Cards Derby Pull Tabs 3-in-a-Row - Set of 12
Big Dot of Happiness$13.911 rev
Derby Games for Family Adults Horse Racing Party Activities 50 Paper Horse Racing Cards Derby Horse Racing Hunt Game Spring Classroom Activities Office Games -24 Players (Horse Racing Hunt)
MUOUAKATE$8.576 rev
Trending
90-day click momentumPartico Kentucky Derby Bingo Cards
Partico$12.694.2★
Soulchen 52 Pcs Horse Derby Bingo Game for Group Western Horse Party Dry Erase Bingo Game 24 Players Cards Cowgirl Cowboy Party Favors for Family Activities Parties Supplies
Soulchen$7.921.4★
Fancy Land Horse Bingo Games Cards 24 Player Derby Party Bingo Game Western Birthday Party Favors
Fancy Land$6.674.8★
Horse Racing Board Game - Large 22 Inches Folding Horse Race Game Board Adult - Exciting Family Racing Set with Built-in Storage for Premium Chips 2 Sets of Cards 2 Dice and 11 Metal Derby Tokens
ATCOVE$61.674.5★
Fancy Land 52 Pcs Horse Racing Scratch Off Cards Horse Racing Game Party Kentucky Party Supplies Derby Favors
Fancy Land$6.894.3★
What buyers say about kentucky derby games
What buyers praise and complain about, mined from review topics.What buyers love
“Great Fun”
“The cards themselves are very nice”
“Easy to use”
“Good Value”
“Product is as advertised”
“Boss gift”
“Board and pieces are durable”
“The vintage design is charming”
“There is a nice bag for easy storage”
“Quality materials”
What buyers complain about
“bad quality item that is not completely random”
“So expensive”
“Instructions Lack Details”
“The board game itself is a bit large”
“This set definitely does not fit that description”
“nothing a little super glue wont fix”
“No fun”
“it didnt work at all”
“Broke after the first use”
“The 50 cards in the set feel thick”
Top return reasons
Common questions
- Is kentucky derby games profitable to sell on Amazon United States?
- The niche generates $31K/yr across 47 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is +58.7%. Flapen's verdict: Worth a look (64/100).
- How competitive is the kentucky derby games niche?
- 32 brands and 51 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in kentucky derby games?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Instructions/User Manual/Troubleshooting. The return rate is 2.5%.
- What does it cost to enter the kentucky derby games niche?
- Listings span $5.52–$128.06; the average listing price is $23.40 (sweet spot $15–$100). The average incumbent carries 165 reviews — the moat a new listing must climb.