Kentucky Derby Backdrop

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months

48K

Growth, 90 days vs prior 90

+28.3%

Conversion, latest week

3.5%

Market size, estimated

$24Ka year

Top search term

kentucky derby banner8K searches a year

Listings sell for $14.32 on average, from $4.69 to $127.83. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $14.32 that is $0 to $1K a year per listing.

Average price

$14.32under the $15 to $100 sweet spot

Price range

$4.69–$127.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.4%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #6,247 within Centerpieces. It carries 101 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

98%

Out of stock, average day

7.2%

Average rank

#6,247in Centerpieces

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

101per listing

Listings tracked

220

112 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

112

Successful launches

0Amazon's first-year sales bar

Average brand age

21 months