kazan
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good961.71avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good$156.97avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Price range
Okay$16.74–$308.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$52K$52K/yr · 80K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, kazan is a $52K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 39/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
kazan market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $39K–$78K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #940
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 74%
- Out of stock
- 19.4%
- Avg brand age
- 51 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
21
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
44%
Top 20: 86%
Open market
25%
- CKG30%
- STP GOODS15%
- VIKING CREATE10%
- Kukmara8%
- Books.And.More6%
- FEBTECH5%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +3.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top kazan search terms
- kazan33K/yr
- kazan uzbek10K/yr
- uzbek kazan10K/yr
- kukmara6K/yr
- kukmara kazan7K/yr
- kazan for plov13K/yr
- tm kukmara2K/yr
Top kazan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kazan Uzbek Cast Iron Kazan for Plov Making Cookware Insulated Double Handle Pan Wide Mouth Cast Iron Dutch Oven Outdoor Cooking Frying Pot Lodge Cast Iron Skillet 12 L
CKG$180.424.3★77 rev
Kazan Uzbek Cast Iron Kazan for Plov Making Cookware Insulated Double Handle Pan Wide Mouth Cast Iron Dutch Oven Outdoor Cooking Frying Pot Lodge Cast Iron Skillet 8 L
CKG$181.924.3★77 rev
Cast Aluminum Asian Cauldron with Lid Aluminum Kazan Dutch Oven Pot Camping Cookware Kitchen Pot Oven Safe Caldero Gray ((15 L))
STP GOODS$138.774.6★38 rev
Wood Fire Oven Uchag for Kazan (furnace) Oven Stove for Making Pilaf 12.7-qt. (12 L) Cast-Iron Frying Pan with Glass Lid Cast Iron Asian Cauldron Camping Wok Cooking Pot Kitchen Pot
Kukmara$236.785.0★8 rev
FEBTECH 16 Uzbek Kazan Oven Heavy Duty Outdoor Wood Fire Cooking Stove
FEBTECH$151.405.0★4 rev
Newest
by launch dateFEBTECH 16 Uzbek Kazan Oven Heavy Duty Outdoor Wood Fire Cooking Stove
FEBTECH$151.404 rev
Uchag for Kazan The Uchag stove for cooking in Kazan. Safe and efficient outdoor stove. Uniform heat distribution. Ideal for camping Portable Outdoor Camping Stove (15.8-qt (15 L))
STP GOODS$252.390 rev
Turamurra Bear with Ramen Apron for Women Men 28x33in Kitchen Chef Aprons with 2 Pockets Polyester Fun Foodie Theme Apron for Cooking BBQ Baking Gardening Chef Gifts for Mom Wife Dad
Turamurra$16.741 rev
Cast Aluminum Asian Cauldron with Lid Aluminum Kazan Dutch Oven Pot Camping Cookware Kitchen Pot Oven Safe Caldero Gray ((15 L))
STP GOODS$138.7738 rev
Cast Aluminum Asian Cauldron with Lid Aluminum Kazan Dutch Oven Pot Camping Cookware Kitchen Pot Oven Safe Caldero Gray (12.7-qt (12 L))
STP GOODS$126.8138 rev
Trending
90-day click momentumFEBTECH 16 Uzbek Kazan Oven Heavy Duty Outdoor Wood Fire Cooking Stove
FEBTECH$151.405.0★
Turamurra Bear with Ramen Apron for Women Men 28x33in Kitchen Chef Aprons with 2 Pockets Polyester Fun Foodie Theme Apron for Cooking BBQ Baking Gardening Chef Gifts for Mom Wife Dad
Turamurra$16.745.0★
Dutch Oven Pot with Aluminum Lid 16 L (16.9 Quarts) - Camping Dutch Oven - Uzbek Kazan Cast Iron - Cast Iron Cookware Set Premium Camping Cookware
VIKING CREATE$236.223.4★
MangalGrills Kazan Oven Stove Wood Fire for Qazon Cauldron Duch Oven Pilaf Plov Lagman Shurpa 48cm Diameter (Fits 18L to 24L Kazans) Matte Black 18.5inch - 47cm
MangalGrills$308.154.8★
Kazan Uzbek Cast Iron Kazan for Plov Making Cookware Insulated Double Handle Pan Wide Mouth Cast Iron Dutch Oven Outdoor Cooking Frying Pot Lodge Cast Iron Skillet 8 L
CKG$181.924.3★
What buyers say about kazan
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality pan”
“Great price”
“Good size”
“The bread cooked evenly”
“works perfect for my baking needs”
“Exactly what I needed”
“ease of cleaning”
“Heavy duty”
“Easy for use”
“Great Gift”
What buyers complain about
“Rusts easily”
“Incorrect Size Information”
“the quality control on a few items was non existent”
“extremely heavy”
“the foods color changes while cooking”
“Very cheap materials”
“Not worth it”
“the inside got ruined after first use”
“will burn more often”
“This doesn't heat as evenly”
Top return reasons
Common questions
- Is kazan profitable to sell on Amazon United States?
- The niche generates $52K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the kazan niche?
- 18 brands and 21 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in kazan?
- Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Quality-Overall. The return rate is 3.9%.
- When does demand for kazan peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the kazan niche?
- Listings span $16.74–$308.15; the average listing price is $156.97 (sweet spot $15–$100). The average incumbent carries 962 reviews — the moat a new listing must climb.