kaws
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Incredible$33.37avg listing price — sweet spot $15–$100
Review moat
Great231.52avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Price range
Okay$10.00–$195.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$140K$140K/yr · 751K searches
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, kaws is a $140K/yr Amazon United States market (751K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 45/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
kaws market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $83K–$100K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #3,233
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 15.0%
- Avg brand age
- 32 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
23
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
21%
- GJTYDUSGB35%
- Latwantme17%
- Coniuty10%
- Zige Lily9%
- SNEPOO4%
- Generic3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.9×
Top kaws search terms
- kaws375K/yr
- kaws figure265K/yr
- kaws statue45K/yr
- kaws figures25K/yr
- kaws doll8K/yr
- kaws figure large6K/yr
- hypebeast figures6K/yr
- kaws figurine5K/yr
- kaws action figure5K/yr
- kaws figure decor6K/yr
Top kaws products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Latwantme 8Inch Pink XX Inspired Black Action Figure Kitchen Decor Artistic PVC Figure for Modern Home Office Collectors 8IN Sculpture with XX Eyes Design Unique Gift for Chefs Art Lovers.
Latwantme$28.674.1★4 rev
6-Inch Brown Collectible Art Toy Figure PVC Decorative Statue with X-Eye Design Modern Desk Sculpture for Kitchen Office Home Decor Creative Gift for Collectors Chefs Art Lovers
GJTYDUSGB$28.473.4★5 rev
8-Inch Decorative Art Figure Modern PVC Collectible Sculpture with X-Eye Design Creative Kitchen Office Home Decor for Shelves Desks Living Room and Art Lovers
GJTYDUSGB$31.360.0★0 rev
Bear Statue Resin Graffiti Animal Sculpture for Home Office Decor Abstract Design for Birthday Anniversary and Gift Present (Graffiti)
Zige Lily$23.954.6★29 rev
6-Inch Grey Decorative Art Figure Modern PVC Collectible Sculpture with X-Eye Design Creative Kitchen Office Home Decor for Shelves Desks Living Room and Art Lovers
GJTYDUSGB$30.105.0★2 rev
Newest
by launch date6-Inch Brown Collectible Art Toy Figure PVC Decorative Statue with X-Eye Design Modern Desk Sculpture for Kitchen Office Home Decor Creative Gift for Collectors Chefs Art Lovers
GJTYDUSGB$28.475 rev
8-Inch Decorative Art Figure Modern PVC Collectible Sculpture with X-Eye Design Creative Kitchen Office Home Decor for Shelves Desks Living Room and Art Lovers
GJTYDUSGB$31.360 rev
6-Inch Grey Decorative Art Figure Modern PVC Collectible Sculpture with X-Eye Design Creative Kitchen Office Home Decor for Shelves Desks Living Room and Art Lovers
GJTYDUSGB$30.102 rev
6-Inch Black Decorative Art Figure Modern PVC Collectible Sculpture with X-Eye Design Creative Kitchen Office Home Decor for Shelves Desks Living Room and Art Lovers
GJTYDUSGB$30.180 rev
HYPEECE Ka-Ws Style Graphic Rug 32x20 Inch Cool Rugs for Bedroom & Bathroom Soft Absorbent Non-Slip Machine Washable Area Rug for Kids & Teens Hypebeast Room Decor (32x20)
HYPEECE$28.10137 rev
Trending
90-day click momentum6-Inch Black Decorative Art Figure Modern PVC Collectible Sculpture with X-Eye Design Creative Kitchen Office Home Decor for Shelves Desks Living Room and Art Lovers
GJTYDUSGB$30.180.0★
8-Inch Decorative Art Figure Modern PVC Collectible Sculpture with X-Eye Design Creative Kitchen Office Home Decor for Shelves Desks Living Room and Art Lovers
GJTYDUSGB$31.360.0★
6-Inch Brown Collectible Art Toy Figure PVC Decorative Statue with X-Eye Design Modern Desk Sculpture for Kitchen Office Home Decor Creative Gift for Collectors Chefs Art Lovers
GJTYDUSGB$28.473.4★
6-Inch Grey Decorative Art Figure Modern PVC Collectible Sculpture with X-Eye Design Creative Kitchen Office Home Decor for Shelves Desks Living Room and Art Lovers
GJTYDUSGB$30.105.0★
Hypebeast Area Rug Cartoon Carpet Modern Abstract Art Pop Rugs Hypebeast Lover Floor Mat for Living Room Bedroom Playroom Home Decor 3 x 4
JubilantJive$32.624.0★
What buyers say about kaws
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, no issues”
“As advertised”
“they fit perfectly”
“As in its pretty bright”
“Great colors”
“Amazing comfy soft pillow”
“Every time I talk to him he tells me how he likes to put it together”
“It gives any wall a really good pop to its look”
“Great decorative pillows”
“the battery life seems really good as well”
What buyers complain about
“Incorrect size”
“Easily breakable”
“battery life doesnt last long at all”
“she couldnt even put it together”
“Cheaply made”
“False advertising on size”
“The lights dont stay on”
“The brightness is not good”
“Functionality is terrible”
“Not worth the price”
Top return reasons
Common questions
- Is kaws profitable to sell on Amazon United States?
- The niche generates $140K/yr across 27 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the kaws niche?
- 20 brands and 23 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in kaws?
- Top complaints mined from reviews: Size-Overall, Durability, Battery Life. The return rate is 2.2%.
- When does demand for kaws peak?
- Demand peaks in Aug–Sep–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the kaws niche?
- Listings span $10.00–$195.22; the average listing price is $33.37 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.