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Kaws

Fail

Buyers convert on only 0.6% of searches, so Kaws is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$140K/yr751K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
53%top-5 click share · 20 brands · 23 sellers

Flapen Score

Kaws against its category

The dotted line is the Home & Kitchen average. Past it, Kaws is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kaws market on Amazon at a glance

Shoppers on Amazon United States searched for Kaws 751K times last year and spent an estimated $140K. The top 5 brands take 75% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 751K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
751K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
0.6%
Market size, estimated
$140Ka year
Peak month
December2.9× the quietest month
Top search term
kaws375K searches a year

02 · Price

A sale here is worth $33.37.

Listings sell for $33.37 on average, from $10.00 to $195.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $33.37 that is $0 to $3K a year per listing.

Average price
$33.37inside the $15 to $100 sweet spot
Price range
$10.00–$195.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #3,233 within Sculptures. It carries 232 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
15.0%
Average rank
#3,233in Sculptures
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
232per listing
Listings tracked
27

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Kaws products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

23

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

21%

  • Brand 135%
  • Brand 217%
  • Brand 310%
  • Brand 49%
  • Brand 54%
  • Brand 63%

Demand

Kaws search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Kaws search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kaws375K/yr
  • kaws figure265K/yr
  • kaws statue45K/yr
  • kaws figures25K/yr
  • kaws doll8K/yr
  • kaws figure large6K/yr
  • hypebeast figures6K/yr
  • kaws figurine5K/yr
  • kaws action figure5K/yr
  • kaws figure decor6K/yr

Reviews and returns

What reviews say buyers love and hate about Kaws

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Size-Overall”
2.2%of orders come back
“Incorrect size”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kaws questions

Answered from the same tracked data.