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Kantha Quilt

Maybe

Products sell for $40.13 on average, inside the sweet spot. But buyers convert on only 1.9% of searches, so Kantha Quilt is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 49
Market size
$212K/yr282K searches / yr
90-day growth
+26.3%search demand this quarter
Competition
35%top-5 click share · 26 brands · 45 sellers

Flapen Score

Kantha Quilt against its category

The dotted line is the Home & Kitchen average. Past it, Kantha Quilt is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kantha Quilt market on Amazon at a glance

Shoppers on Amazon United States searched for Kantha Quilt 282K times last year and spent an estimated $212K. The top 5 brands take 56% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.

Searches, last 12 months
282K
Growth, 90 days vs prior 90
+26.3%
Conversion, latest week
1.9%
Market size, estimated
$212Ka year
Peak month
July1.5× the quietest month
Top search term
kantha quilt117K searches a year

02 · Price

A sale here is worth $40.13.

Listings sell for $40.13 on average, from $9.82 to $102.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $40.13 that is $4K to $10K a year per listing.

Average price
$40.13inside the $15 to $100 sweet spot
Price range
$9.82–$102.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #321 within Quilts & Sets. It carries 798 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
98%
Out of stock, average day
5.9%
Average rank
#321in Quilts & Sets
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
798per listing
Listings tracked
56

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Kantha Quilt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

45

Top-5 brand share

56%

Top 20: 96%

Top-5 click share

35%

Top 20: 71%

Open market

38%

  • Brand 125%
  • Brand 211%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Kantha Quilt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Kantha Quilt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kantha quilt117K/yr
  • kantha38K/yr
  • kantha blanket18K/yr
  • kantha quilts13K/yr
  • kantha quilt queen15K/yr
  • kantha fabric12K/yr
  • indian quilt11K/yr
  • kantha quilt king11K/yr
  • indian print bedspreads7K/yr
  • kantha throw blanket6K/yr

Reviews and returns

What reviews say buyers love and hate about Kantha Quilt

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
17%of negative reviews mention “Smell”
4.0%of orders come back
“More like a plastic smell”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kantha Quilt questions

Answered from the same tracked data.