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Kansas City Chiefs Bedding

Fail

The top 5 brands take 100% of clicks, so Kansas City Chiefs Bedding is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$37K/yr22K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
53%top-5 click share · 5 brands · 7 sellers

Flapen Score

Kansas City Chiefs Bedding against its category

The dotted line is the Home & Kitchen average. Past it, Kansas City Chiefs Bedding is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kansas City Chiefs Bedding market on Amazon at a glance

Shoppers on Amazon United States searched for Kansas City Chiefs Bedding 22K times last year and spent an estimated $37K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
3.0%
Market size, estimated
$37Ka year
Peak month
December10.5× the quietest month
Top search term
kansas city chiefs bedding10K searches a year

02 · Price

A sale here is worth $56.96.

Listings sell for $56.96 on average, from $16.04 to $83.97. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $56.96 that is $0 to $6K a year per listing.

Average price
$56.96inside the $15 to $100 sweet spot
Price range
$16.04–$83.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #212 within Kids' Bedding. It carries 415 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
85%
Out of stock, average day
12.9%
Average rank
#212in Kids' Bedding
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
415per listing
Listings tracked
13

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Kansas City Chiefs Bedding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 222%
  • Brand 315%
  • Brand 44%
  • Brand 54%

Demand

Kansas City Chiefs Bedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.5×

Search terms

Top Kansas City Chiefs Bedding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kansas city chiefs bedding10K/yr
  • chiefs bedding4K/yr
  • kansas city chiefs sheets2K/yr
  • kansas city chiefs comforter3K/yr
  • kansas city chiefs bedding twin2K/yr

Reviews and returns

What reviews say buyers love and hate about Kansas City Chiefs Bedding

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Warmth”
50%of negative reviews mention “Cushion”
1.7%of orders come back
“Missing pillow cases”
A buyer, on “Cushion”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Kansas City Chiefs Bedding questions

Answered from the same tracked data.