- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $53K/yr138K searches / yr
- 90-day growth
- +8.4%search demand this quarter
- Competition
- 38%top-5 click share · 22 brands · 44 sellers
Flapen Score
Kallax against its category
The dotted line is the Home & Kitchen average. Past it, Kallax is stronger. Inside it, weaker.
Market
The Kallax market on Amazon at a glance
Shoppers on Amazon United States searched for Kallax 138K times last year and spent an estimated $53K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- +8.4%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $53Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- kallax80K searches a year
02 · Price
A sale here is worth $76.23.
Listings sell for $76.23 on average, from $24.85 to $217.00. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $76.23 that is $0 to $8K a year per listing.
- Average price
- $76.23inside the $15 to $100 sweet spot
- Price range
- $24.85–$217.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #292 within Home Office Furniture. It carries 4,363 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 81%
- Out of stock, average day
- 7.5%
- Average rank
- #292in Home Office Furniture
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 4,363per listing
- Listings tracked
- 47
04 · Newcomers
12 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Kallax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
22 falling
Sellers
44
Top-5 brand share
64%
Top 20: 98%
Top-5 click share
38%
Top 20: 75%
Open market
32%
- Brand 141%
- Brand 27%
- Brand 37%
- Brand 46%
- Brand 54%
- Brand 64%
Demand
Kallax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug · busiest ÷ quietest = 1.6×
Search terms
Top Kallax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kallax80K/yr
- cube shelf tall8K/yr
- kallax shelf unit7K/yr
- kallax storage shelf10K/yr
- wooden storage cube8K/yr
- small cubby6K/yr
- black cube shelves5K/yr
- small cubbies5K/yr
- cube storage black4K/yr
- book cubby4K/yr
Reviews and returns
What reviews say buyers love and hate about Kallax
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kallax questions
Answered from the same tracked data.









