- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $53K/yr138K searches / yr
- 90-day growth
- +8.4%search demand this quarter
- Competition
- 38%top-5 click share · 22 brands · 44 sellers
Flapen Score
Kallax against its category
The dotted line is the Home & Kitchen average. Past it, Kallax is stronger. Inside it, weaker.
Market
The Kallax market on Amazon at a glance
Shoppers on Amazon United States searched for Kallax 138K times last year and spent an estimated $53K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- +8.4%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $53Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- kallax80K searches a year
02 · Price
A sale here is worth $76.23.
Listings sell for $76.23 on average, from $24.85 to $217.00. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $76.23 that is $0 to $8K a year per listing.
- Average price
- $76.23inside the $15 to $100 sweet spot
- Price range
- $24.85–$217.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #292 within Home Office Furniture. It carries 4,363 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 81%
- Out of stock, average day
- 7.5%
- Average rank
- #292in Home Office Furniture
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 4,363per listing
- Listings tracked
- 47
04 · Newcomers
12 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Kallax products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Furinno CUBICLE 6-Cube Book Shelf Extra Thick Frame Bookshelf White
- Price
- $69.36
- Rating
- 4.0/5
- Reviews
- 1,781
- Age
- 3y ago

NELYE 8 Cube Organizer Bookcase - Fabric Storage Bins Container Open Shelf Simple Compartments Bookshelf Oak
- Price
- $90.04
- Rating
- 4.4/5
- Reviews
- 363
- Age
- 2y ago

Furinno LUDER Book Shelf 5-Cube Bookshelf Reversible Bookcase 9.4 x 19.5 x 31.5 Easy Assembly for Living Room Bedroom Home Office White
- Price
- $38.26
- Rating
- 4.2/5
- Reviews
- 31,029
- Age
- 8y ago

Furinno Cubicle Open Back Decorative Cube Storage Organizer 4-Cube White
- Price
- $55.12
- Rating
- 4.0/5
- Reviews
- 1,781
- Age
- 3y ago

C&AHOME Cube Storage Organizer 16-Cube Shelves Units Plastic Storage Cubes DIY Closet Organizer Modular Closet Storage Shelves Ideal for Home Bedroom 48.4 L 12.4 W 48.4 H Black SUM3016H
- Price
- $41.13
- Rating
- 4.5/5
- Reviews
- 8,228
- Age
- 6y ago
Trending
estimated 90-day click momentum
SageNest 8 Cube Storage Organizer Shelf Open Cube Bookshelf Reversible Bookcase Sturdy Modern Storage for Home Office Bedroom Living Room Black
- Price
- $50.47
- Rating
- 2.9/5
- Reviews
- 33
- Age
- 6mo ago

CAPHAUS Sturdy Room 13-Inch Cube Storage Organizer Shelf with Extra Thick Exterior Edge Open Storage Shelf Divider Bookcase 8-Cube Natural Oak
- Price
- $104.39
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 5mo ago

Furinno CUBICLE 8-Cube Book Shelf Extra Thick Frame Bookshelf Dark Oak
- Price
- $90.23
- Rating
- 4.0/5
- Reviews
- 1,781
- Age
- 3y ago

Amazon Basics 5-Cube Bookcase Compatible with Fabric Storage Cube Organizers White
- Price
- $41.74
- Rating
- 4.6/5
- Reviews
- 165
- Age
- 11mo ago

Amazon Basics 5-Cube Bookcase Compatible with Fabric Storage Cube Organizers Black
- Price
- $42.03
- Rating
- 4.6/5
- Reviews
- 165
- Age
- 11mo ago
Newest
by launch date
IRONCK Bookshelf 8-Cube Storage Cube Shelf Organizer Extra Thick Frame Horizontally & Vertically Reversible Bookcase with Open for Living Room Bedroom Home Office Black
- Price
- $76.40
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 5mo ago

CAPHAUS Sturdy Room 13-Inch Cube Storage Organizer Shelf with Extra Thick Exterior Edge Open Storage Shelf Divider Bookcase 8-Cube Natural Oak
- Price
- $104.39
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 5mo ago

SageNest 8 Cube Storage Organizer Shelf Open Cube Bookshelf Reversible Bookcase Sturdy Modern Storage for Home Office Bedroom Living Room Black
- Price
- $50.47
- Rating
- 2.9/5
- Reviews
- 33
- Age
- 6mo ago

Amazon Basics 5-Cube Bookcase Compatible with Fabric Storage Cube Organizers White
- Price
- $41.74
- Rating
- 4.6/5
- Reviews
- 165
- Age
- 11mo ago

Amazon Basics 5-Cube Bookcase Compatible with Fabric Storage Cube Organizers Black
- Price
- $42.03
- Rating
- 4.6/5
- Reviews
- 165
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
22 falling
Sellers
44
Est. top-5 brand share
64%
Top 20: 98%
Est. top-5 click share
38%
Top 20: 75%
Open market
32%
- Furinno41%
- NELYE7%
- Amazon Basics7%
- C&AHOME6%
- OSCHF4%
- EXPERLAM4%
Demand
Kallax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug · busiest ÷ quietest = 1.6×
Search terms
Top Kallax search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kallax80K/yr
- cube shelf tall8K/yr
- kallax shelf unit7K/yr
- kallax storage shelf10K/yr
- wooden storage cube8K/yr
- small cubby6K/yr
- black cube shelves5K/yr
- small cubbies5K/yr
- cube storage black4K/yr
- book cubby4K/yr
Reviews and returns
What reviews say buyers love and hate about Kallax
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kallax questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









