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Kallax

Fail

Buyers convert on only 0.5% of searches, so Kallax is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$53K/yr138K searches / yr
90-day growth
+8.4%search demand this quarter
Competition
38%top-5 click share · 22 brands · 44 sellers

Flapen Score

Kallax against its category

The dotted line is the Home & Kitchen average. Past it, Kallax is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kallax market on Amazon at a glance

Shoppers on Amazon United States searched for Kallax 138K times last year and spent an estimated $53K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
0.5%
Market size, estimated
$53Ka year
Peak month
January1.6× the quietest month
Top search term
kallax80K searches a year

02 · Price

A sale here is worth $76.23.

Listings sell for $76.23 on average, from $24.85 to $217.00. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $76.23 that is $0 to $8K a year per listing.

Average price
$76.23inside the $15 to $100 sweet spot
Price range
$24.85–$217.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #292 within Home Office Furniture. It carries 4,363 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
81%
Out of stock, average day
7.5%
Average rank
#292in Home Office Furniture
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
4,363per listing
Listings tracked
47

04 · Newcomers

12 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
12Amazon's first-year sales bar
Average brand age
35 months

Products

Top Kallax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

44

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

38%

Top 20: 75%

Open market

32%

  • Brand 141%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Kallax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 1.6×

Search terms

Top Kallax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kallax80K/yr
  • cube shelf tall8K/yr
  • kallax shelf unit7K/yr
  • kallax storage shelf10K/yr
  • wooden storage cube8K/yr
  • small cubby6K/yr
  • black cube shelves5K/yr
  • small cubbies5K/yr
  • cube storage black4K/yr
  • book cubby4K/yr

Reviews and returns

What reviews say buyers love and hate about Kallax

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Quality-Overall”
2.8%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kallax questions

Answered from the same tracked data.