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Kadai

Fail

Buyers convert on only 0.6% of searches, so Kadai is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$69K/yr324K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
29%top-5 click share · 26 brands · 86 sellers

Flapen Score

Kadai against its category

The dotted line is the Home & Kitchen average. Past it, Kadai is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kadai market on Amazon at a glance

Shoppers on Amazon United States searched for Kadai 324K times last year and spent an estimated $69K. The top 5 brands take 58% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
324K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
0.6%
Market size, estimated
$69Ka year
Peak month
November1.3× the quietest month
Top search term
kadai67K searches a year

02 · Price

A sale here is worth $38.18.

Listings sell for $38.18 on average, from $8.55 to $117.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $38.18 that is $0 to $4K a year per listing.

Average price
$38.18inside the $15 to $100 sweet spot
Price range
$8.55–$117.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #466 within Pots & Pans. It carries 872 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
98%
Out of stock, average day
13.8%
Average rank
#466in Pots & Pans
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
872per listing
Listings tracked
57

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Kadai products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

86

Top-5 brand share

58%

Top 20: 97%

Top-5 click share

29%

Top 20: 70%

Open market

38%

  • Brand 122%
  • Brand 216%
  • Brand 310%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Kadai search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Kadai search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kadai67K/yr
  • kadai for indian cooking50K/yr
  • stainless steel kadai27K/yr
  • kadhai22K/yr
  • kadhai for indian cooking21K/yr
  • indian cookware20K/yr
  • vinod kadai13K/yr
  • steel kadai14K/yr
  • indian kadai10K/yr
  • non stick kadai8K/yr

Reviews and returns

What reviews say buyers love and hate about Kadai

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Quality-Overall”
4.8%of orders come back
“Quality control has dropped the ball”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kadai questions

Answered from the same tracked data.