Kadai
FailBuyers convert on only 0.6% of searches, so Kadai is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $69K/yr324K searches / yr
- 90-day growth
- -2.9%search demand this quarter
- Competition
- 29%top-5 click share · 26 brands · 86 sellers
Flapen Score
Kadai against its category
The dotted line is the Home & Kitchen average. Past it, Kadai is stronger. Inside it, weaker.
Market
The Kadai market on Amazon at a glance
Shoppers on Amazon United States searched for Kadai 324K times last year and spent an estimated $69K. The top 5 brands take 58% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.
- Searches, last 12 months
- 324K
- Growth, 90 days vs prior 90
- -2.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $69Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- kadai67K searches a year
02 · Price
A sale here is worth $38.18.
Listings sell for $38.18 on average, from $8.55 to $117.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $38.18 that is $0 to $4K a year per listing.
- Average price
- $38.18inside the $15 to $100 sweet spot
- Price range
- $8.55–$117.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 4.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #466 within Pots & Pans. It carries 872 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 98%
- Out of stock, average day
- 13.8%
- Average rank
- #466in Pots & Pans
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 872per listing
- Listings tracked
- 57
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Kadai products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
86
Top-5 brand share
58%
Top 20: 97%
Top-5 click share
29%
Top 20: 70%
Open market
38%
- Brand 122%
- Brand 216%
- Brand 310%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Kadai search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Kadai search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kadai67K/yr
- kadai for indian cooking50K/yr
- stainless steel kadai27K/yr
- kadhai22K/yr
- kadhai for indian cooking21K/yr
- indian cookware20K/yr
- vinod kadai13K/yr
- steel kadai14K/yr
- indian kadai10K/yr
- non stick kadai8K/yr
Reviews and returns
What reviews say buyers love and hate about Kadai
We read the reviews and the return reasons for every product selling here.
“Quality control has dropped the ball”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kadai questions
Answered from the same tracked data.









