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Jumbo Incense Sticks

Maybe

An estimated 0.5% of orders come back. But shoppers spend an estimated $72K a year here, so Jumbo Incense Sticks is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$72K/yr97K searches / yr
90-day growth
+10.9%search demand this quarter
Competition
51%top-5 click share · 18 brands · 58 sellers

Flapen Score

Jumbo Incense Sticks against its category

The dotted line is the Home & Kitchen average. Past it, Jumbo Incense Sticks is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jumbo Incense Sticks market on Amazon at a glance

Shoppers on Amazon United States searched for Jumbo Incense Sticks 97K times last year and spent an estimated $72K. The top 5 brands take 61% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
+10.9%
Conversion, latest week
3.5%
Market size, estimated
$72Ka year
Peak month
May1.2× the quietest month
Top search term
jumbo incense sticks26K searches a year

02 · Price

A sale here is worth $21.35.

Listings sell for $21.35 on average, from $7.09 to $121.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $21.35 that is $2K to $5K a year per listing.

Average price
$21.35inside the $15 to $100 sweet spot
Price range
$7.09–$121.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #493 within Home Fragrance. It carries 3,286 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
78%
Out of stock, average day
1.5%
Average rank
#493in Home Fragrance
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
3,286per listing
Listings tracked
27

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Jumbo Incense Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

58

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

34%

  • Brand 119%
  • Brand 217%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Jumbo Incense Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25JulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Jumbo Incense Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jumbo incense sticks26K/yr
  • large incense sticks12K/yr
  • long burning incense9K/yr
  • 19 inch incense sticks6K/yr
  • long lasting incense sticks6K/yr
  • jumbo incense5K/yr
  • long incense sticks5K/yr
  • thick incense sticks5K/yr
  • long burning incense sticks4K/yr
  • hand dipped incense sticks5K/yr

Reviews and returns

What reviews say buyers love and hate about Jumbo Incense Sticks

We read the reviews and the return reasons for every product selling here.

62%of positive reviews mention “Smell”
56%of negative reviews mention “Smell”
0.5%of orders come back
“Overpowering scent”
A buyer, on “Smell”56% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Jumbo Incense Sticks questions

Answered from the same tracked data.