jumbo incense sticks
Worth a lookShows low returns (0.5%), but a small market ($72K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$21.35avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$7.09–$121.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,285.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 97K searches
According to Flapen's Amazon United States niche tracking, jumbo incense sticks is a $72K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 54/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
jumbo incense sticks market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $85K–$107K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #493
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 56%
- Out of stock
- 1.5%
- Avg brand age
- 51 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
58
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
34%
- Blunt Black19%
- Blunteffects17%
- Aroma Valley10%
- EngooBoly8%
- Eastern Wind6%
- Krishnascents5%
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — +10.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top jumbo incense sticks search terms
- jumbo incense sticks26K/yr
- large incense sticks12K/yr
- long burning incense9K/yr
- 19 inch incense sticks6K/yr
- long lasting incense sticks6K/yr
- jumbo incense5K/yr
- long incense sticks5K/yr
- thick incense sticks5K/yr
- long burning incense sticks4K/yr
- hand dipped incense sticks5K/yr
Top jumbo incense sticks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blunteffects Hand-Dipped Incense Sticks - Premium 144-Pack Variety Set 12 Different Scents 11 Long USA-Made Aromatherapy with Long Burn Time (12 Pack 144 Total Sticks)
Blunteffects$21.554.6★8,394 rev
Blunt Black 19 Jumbo Hand Dipped Incense Sticks 30-Stick Packs - 6 Assorted Scents
Blunt Black$22.384.5★128 rev
Oud Agarwood Incense Sticks - Artisan Luxury Masala Incense - Exotic Divine
Aroma Valley$14.164.5★1,071 rev
4 hours large lavender incense stickjumbo outdoor incense 21 pack 300g
Eastern Wind$17.824.0★169 rev
Blunt Black 19 Jumbo Hand Dipped Incense Sticks 30-Stick Packs - 4 Assorted Scents
Blunt Black$16.304.3★63 rev
Newest
by launch date
Top 5 Jumbo Incense Sticks 19 Inch Variety Set Bulk 150 Pack - 5 Bundles of 30 Sticks Per Bundle 19 - Dragons Blood Frankincense and Myrrh Lavender Nag Champa and Sandalwood.
Plant Guru$39.8132 rev
Krishnascents Blunt Black Incense Sticks 12 Assorted Packs 144 Count
Krishnascents$10.06355 rev
4 hours large lavender incense stickjumbo outdoor incense 21 pack 300g
Eastern Wind$17.82169 rev
Blunt Black 19 Jumbo Hand Dipped Incense Sticks 30-Stick Packs - 6 Assorted Scents
Blunt Black$22.38128 rev
Blunt Black 19 Jumbo Hand Dipped Incense Sticks 30-Stick Packs - 4 Assorted Scents
Blunt Black$16.3063 rev
Trending
90-day click momentum
Blunt Black 19 Jumbo Hand Dipped Incense Sticks 30-Stick Packs - 6 Assorted Scents
Generic$20.104.8★
Top 5 Jumbo Incense Sticks 19 Inch Variety Set Bulk 150 Pack - 5 Bundles of 30 Sticks Per Bundle 19 - Dragons Blood Frankincense and Myrrh Lavender Nag Champa and Sandalwood.
Plant Guru$39.814.9★
Citronella Exotic Incense Sticks Jumbo 19 Inch Long - Bulk 1 Bundle 27 to 30 Sticks - Natural 19 Extra Large with A Smooth Aroma that Burns for 3 to 4 Hours Each.
Plant Guru$19.624.7★
Tulasi Blunt Action Incense Sticks 12 Packs 144Pc Long Lasting Fragrance Natural Essential Oils Hand Rolled Incense Sticks for Aromatherapy Relaxing Yoga Meditation Prayer
Tulasi$15.144.5★
Krishnascents Blunt Black Incense Sticks 12 Assorted Packs 144 Count
Krishnascents$10.064.3★
What buyers say about jumbo incense sticks
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting scent”
“Great Purchase for the Money”
“The quality is always consistent”
“Overall, a reliable incense option with a long-lasting, enjoyable aroma suitable for daily use or relaxation”
“Just what I wanted”
“The burn is great”
“Extremely strong”
“The size is is good”
“I love a free gift 💝 I love them”
“Theyre very easy to use”
What buyers complain about
“Overpowering scent”
“Low quality”
“Huge”
“Not worth the price”
“Not as advertised”
“which means they burn for quite a while”
“Kinda too strong”
“does not last”
“the bundles are thick”
“Doesn't stay lite”
Top return reasons
Common questions
- Is jumbo incense sticks profitable to sell on Amazon United States?
- The niche generates $72K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the jumbo incense sticks niche?
- 18 brands and 58 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in jumbo incense sticks?
- Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 0.5%.
- When does demand for jumbo incense sticks peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the jumbo incense sticks niche?
- Listings span $7.09–$121.28; the average listing price is $21.35 (sweet spot $15–$100). The average incumbent carries 3,286 reviews — the moat a new listing must climb.