joyoung
Skip itHigh returns (9.7%) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great214.75avg incumbent reviews — the moat a new listing must climb
Avg price
Good$145.93avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Market size
Okay$145K$145K/yr · 144K searches
Price range
Bad$48.13–$589.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad9.7%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, joyoung is a $145K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
joyoung market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $146K–$182K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #861
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 63%
- Out of stock
- 9.6%
- Avg brand age
- 26 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
26
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
23%
- JOYOUNG42%
- Bear20%
- CUISINE TALENT4%
- Graplife4%
- Novalife4%
- Milkmond4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top joyoung search terms
- joyoung soy milk maker54K/yr
- joyoung39K/yr
- bear 8 in 1 nut milk maker machine7K/yr
- bear electric appliance4K/yr
- joyoung soy milk maker machine7K/yr
- bear nut milk maker7K/yr
- joyoung10K/yr
- jiu yang5K/yr
- jiuyang5K/yr
- soy milk maker joyoung4K/yr
Top joyoung products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bear 8 in 1 Nut Milk Maker Machine 40oz/1.2L Soy Milk Maker with Self Clean/12H Delay/6H Keep Warm One Touch Almond Milk Maker for Homemade Oat Soup Juice Plant Based and Non Dairy Beverages
Bear$58.993.8★139 rev
Joyoung DJ06M-D23 Mini Automatic Soymilk Maker Congee Juicer Soup (Almond)
JOYOUNG$130.483.8★11 rev
![[Joyoung DJ12U-A903SG] Fully Automatic Soy Milk Maker (120V 1.2L)](https://m.media-amazon.com/images/I/31XqdHgjNUL.jpg)
[Joyoung DJ12U-A903SG] Fully Automatic Soy Milk Maker (120V 1.2L)
JOYOUNG$150.874.0★204 rev
Joyoung Automatic Soy Milk Maker DJ13U-G91 With Warming Function 900-1300 ML
JOYOUNG$178.564.2★190 rev
Joyoung DJ10U-K1 Multi-Functional Soy milk Maker 4-in-1 Coffee Maker Juice Maker Electronic Water Kettle No filter Intelligent Preset Capacity Range 300-1000ML
JOYOUNG$433.353.9★127 rev
Newest
by launch date
8 in 1 Nut Milk Maker Machine 40oz Soy Milk Maker Blender Homemade Soy Milk Oat Milk Almond Milk Juice Plant Based and Non Dairy Beverages 12H Delay Start/Keep Warm/Self Cleaning White
Novalife$52.5032 rev
10 in 1 Nut Milk Maker Machine 42oz IMD Screen Almond Milk Maker Soy Milk Maker with Self-Cleaning Delay Start Keep Warm Boil Water Automatic Plant-Based Milk Maker for Soybean Oat Coconut
Graplife$48.3333 rev
Brezzolife 40oz Nut Milk Maker Machine 8 in 1 Soy Milk Maker Blender
Brezzolife$55.5715 rev
GDOR 35oz Nut Milk Maker 9-in-1 Automatic Plant Milk Machine for Almond Oat & Soy Smoothies & Juice 12 Stainless Steel Blades Keep Warm 12H Delay & Self-Clean
GDOR$55.4333 rev
Joydeem Nut Milk Maker Machine Adjustable Temperature Control 46oz Almond Soy Oat Coconut Plant-Based Non-Dairy Beverage Blender with 12 Blades Auto Clean Boil Water Timer Keep Warm White
JOYDEEM$82.4530 rev
Trending
90-day click momentum10 in 1 Nut Milk Maker Machine 42oz IMD Screen Almond Milk Maker Soy Milk Maker with Self-Cleaning Delay Start Keep Warm Boil Water Automatic Plant-Based Milk Maker for Soybean Oat Coconut
Graplife$48.334.0★
8 in 1 Nut Milk Maker Machine 40oz Soy Milk Maker Blender Homemade Soy Milk Oat Milk Almond Milk Juice Plant Based and Non Dairy Beverages 12H Delay Start/Keep Warm/Self Cleaning White
Novalife$52.504.3★
GDOR 35oz Nut Milk Maker 9-in-1 Automatic Plant Milk Machine for Almond Oat & Soy Smoothies & Juice 12 Stainless Steel Blades Keep Warm 12H Delay & Self-Clean
GDOR$55.434.3★
Brezzolife 40oz Nut Milk Maker Machine 8 in 1 Soy Milk Maker Blender
Brezzolife$55.574.1★
IAGREEA Nut Milk Maker Machine 35oz Soy/Almond/Oat Milk/Juice Maker White
IAGREEA$48.134.2★
What buyers say about joyoung
What buyers praise and complain about, mined from review topics.What buyers love
“It is super straightforward to use”
“The build quality seems solid too”
“Easy to work and wash”
“Good value for the price”
“Convinced and efficient”
“blends very smoothly”
“Exactly what I needed”
“🌟 Handy Little Appliance”
“Powerful blender”
“Heats up fast”
What buyers complain about
“Doesnt last”
“Does not work as advertised”
“Trash”
“Cleaning in general is also very difficult”
“Sometimes, it emits a burning plastic smell”
“the instructions were a bit confusing”
“Does not do anything it advertises”
“A waste of money for me”
“I hated the old blender method so I hesitated on this for a month”
“Leaking”
Top return reasons
Common questions
- Is joyoung profitable to sell on Amazon United States?
- The niche generates $145K/yr across 24 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the joyoung niche?
- 16 brands and 26 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in joyoung?
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 9.7% — above our launch gate.
- When does demand for joyoung peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the joyoung niche?
- Listings span $48.13–$589.29; the average listing price is $145.93 (sweet spot $15–$100). The average incumbent carries 215 reviews — the moat a new listing must climb.