Is jim shore nativity profitable to sell on Amazon United States?

The niche generates $20K/yr across 7 tracked products. 90-day search growth is +5.5%. Flapen's verdict: Skip it (22/100).

How competitive is the jim shore nativity niche?

2 brands and 16 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in jim shore nativity?

Top complaints mined from reviews: Size-Overall. The return rate is 3.7%.

What does it cost to enter the jim shore nativity niche?

Listings span $24.29–$283.32; the average listing price is $87.69 (sweet spot $15–$100). The average incumbent carries 1,873 reviews — the moat a new listing must climb.

jim shore nativity

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$87.69

avg listing price — sweet spot $15–$100

Review moat

Okay1,873.43

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Growth

Okay+5.5%

90-day search growth — must beat 0% to launch

Price range

Okay$24.29–$283.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad89%

top-5 click share — a locked-up shelf

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$20K

$20K/yr · 33K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, jim shore nativity is a $20K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 22/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

jim shore nativity market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $9K–$22K; units × avg price
Conversion rate: 0.7%
Avg BSR: #17,359
Page quality: 0%
Prime: 100%
Sponsored: 14%
Out of stock: 7.7%
Avg brand age: 72 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Enesco95%
Willow Tree5%

Demand

Weekly Amazon search volume, last 31 weeks — +5.5% search growth over the last 90 days.

Open Trend

Top jim shore nativity search terms

jim shore nativity17K/yr +13.7%0.0% conv.
jim shore nativity set11K/yr -3.6%0.6% conv.
jim shore nativity set clearance6K/yr +0.3%0.0% conv.

All search terms

Top jim shore nativity products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Enesco Jim Shore Heartwood Creek Inspirational Reason for The Season Figurine 10pc Nativity Set- Stone Resin Hand Painted Crafted Collectible Nativity Figurines Christmas Home Decor Various Sizes

Enesco$283.323.8★4 rev

Enesco Jim Shore Heartwood Creek White Woodland Nativity Holy Family Figurine- Resin Hand Painted Crafted Collectible Decorative Figurines Christmas Home Decor Sculpture Shelf Statue Gift 8 Inch

Enesco$68.794.5★17 rev

Enesco Jim Shore Heartwood Creek Holy Family Diorama Lit Figurine 5.51 Inch Multicolor

Enesco$32.284.9★29 rev

Jim Shore Heartwood Creek Mini Stone Resin Camel Figurines Set of Two 4.25

Enesco$39.344.7★502 rev

Jim Shore Heartwood Creek Cross Nativity Scene Stone Resin Hanging Ornament 4.75

Enesco$24.294.8★966 rev

Newest

by launch date

Enesco Jim Shore Heartwood Creek Inspirational Reason for The Season Figurine 10pc Nativity Set- Stone Resin Hand Painted Crafted Collectible Nativity Figurines Christmas Home Decor Various Sizes

Enesco$283.324 rev

2y ago

Enesco Jim Shore Heartwood Creek White Woodland Nativity Holy Family Figurine- Resin Hand Painted Crafted Collectible Decorative Figurines Christmas Home Decor Sculpture Shelf Statue Gift 8 Inch

Enesco$68.7917 rev

2y ago

Enesco Jim Shore Heartwood Creek Holy Family Diorama Lit Figurine 5.51 Inch Multicolor

Enesco$32.2829 rev

3y ago

Enesco Jim Shore Heartwood Creek Blessings from Bethlehem Nativity Set 9.05 Inch Multicolor

Enesco$101.127 rev

4y ago

Jim Shore Heartwood Creek Mini Stone Resin Camel Figurines Set of Two 4.25

Enesco$39.34502 rev

15y ago

What buyers say about jim shore nativity

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose50%

“Beautiful Gift”

Durability50%

“Love it beautiful keeping out year round”

What buyers complain about

Size-Overall100%

“Very small”

Top return reasons

Defective Material/Parts30%

Shape/Style20%

Size-Overall20%

Material Quality10%

Cushion10%

Weight Light10%

Common questions

Is jim shore nativity profitable to sell on Amazon United States?: The niche generates $20K/yr across 7 tracked products. 90-day search growth is +5.5%. Flapen's verdict: Skip it (22/100).
How competitive is the jim shore nativity niche?: 2 brands and 16 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in jim shore nativity?: Top complaints mined from reviews: Size-Overall. The return rate is 3.7%.
What does it cost to enter the jim shore nativity niche?: Listings span $24.29–$283.32; the average listing price is $87.69 (sweet spot $15–$100). The average incumbent carries 1,873 reviews — the moat a new listing must climb.