jello mold
Worth a lookShows no brand lock-in (top 5 brands take 53% of clicks), but soft demand (-20.6% this quarter) keeps it on the watch list.
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$16.30avg listing price — sweet spot $15–$100
Price range
Good$7.69–$32.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good$500K$500K/yr · 1.8M searches
Returns
Okay3.0%return rate — above 5% kills the launch gate
Review moat
Okay1,721.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, jello mold is a $500K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 51/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
jello mold market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- $489K–$652K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #345
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 6.3%
- Avg brand age
- 37 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
39
Top-5 brand share
53%
Top 20: 98%
Top-5 click share
44%
Top 20: 81%
Open market
40%
- O'CREME21%
- To encounter10%
- Tongjude8%
- PADELE7%
- SmartKitch7%
- Sakolla7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top jello mold search terms
- moldes para gelatinas587K/yr
- jello mold273K/yr
- jello molds143K/yr
- molde para gelatina91K/yr
- gelatin molds82K/yr
- mini flan molds54K/yr
- moldes de silicona para gelatina74K/yr
- jello molds silicone65K/yr
- moldes para gelatina41K/yr
- moldes para mini chocoflan115K/yr
Top jello mold products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OCREME Mini Cake Pan Silicone Baking Mold Non-Stick 25 Pack
O'CREME$19.114.6★6,344 rev
To encounter 24Pack Silicone Molds Nonstick 3 inches Donut Mold Silicone Baking Cups Donut Pan Muffin Jello Bagel Pan Oven- Microwave- Dishwasher Safe
To encounter$13.744.4★9,792 rev
PADELE 2 Pack Silicone Cake Pan Nonstick 10 Inch Silicone Cake Molds Pound Cake Pan Baking Cake Pan for Jello Gelatin Cake Brownie and BreadPink+Blue
PADELE$9.984.5★1,271 rev
SmartKitch Jello Molds 3pcs Silicone Fluted Tube Cake Pans 6 Cavity Heritage Silicone Mold for Baking Non Stick Fancy Molds (Pink+Blue+Gray Fluted Tube)
SmartKitch$11.974.3★464 rev
Novery 9.5 Non-stick Cake Pan Heavy Duty Carbon Steel Fluted Tube Round Baking Pan Buntz Pound Cake Pan Mold Tube Bakeware Baking Mold for Jello Gelatin Chocoflan Flan
Novery$10.064.7★2,802 rev
Newest
by launch date
Vinino 9.5 Inch Silicone Fluted Tube Cake Pan with Metal Reinforced Frame Pound Cake Pan Mold BPA Free Silicone Bakeware for Cake Bread Jello Gelatin Flan 1 Pack
Vinino$9.1135 rev
Annewbin 3Pcs Silicone Baking Cake Pan 6-Cavity Nonstick Baking Molds Mini Jello Molds Silicone Mini Fluted Cake Pans Cupcake Mold for chocolate Donut Jelly
Annewbin$11.3478 rev
FunSiltasy 10 Inch Silicone Cake With 8 Inch Pan Set (2 Pack) - Nonstick Baking Mold for Pound Cake Jello Bread & Brownies Dishwasher Safe
FunSiltasy$7.69115 rev
Findful 25-Pack Mini Cake Pans for Baking - 4 Inch Cake Pan Silicone silicone baking mold - Reusable jello mold for Pumpkin Cake Jelly Brownies Ease of cleaning
Findful$15.59431 rev
Tupperware Jel Ring Mold 6 cups in Lilac purple
Tupperware$31.8695 rev
Trending
90-day click momentumVinino 9.5 Inch Silicone Fluted Tube Cake Pan with Metal Reinforced Frame Pound Cake Pan Mold BPA Free Silicone Bakeware for Cake Bread Jello Gelatin Flan 1 Pack
Vinino$9.114.6★
Tupperware Jel Ring Dishwasher Safe and BPA Free (1.3 L)
Tupperware$29.444.4★
Annewbin 3Pcs Silicone Baking Cake Pan 6-Cavity Nonstick Baking Molds Mini Jello Molds Silicone Mini Fluted Cake Pans Cupcake Mold for chocolate Donut Jelly
Annewbin$11.344.5★
Home-X Set of 6 Small Plastic Cups with Lids - Reusable Plastic Dessert Molds for Jello Gelatin Ice Cream - Food and Dishwasher Safe Small Freezer Containers for Making Desserts
Home-X$13.984.4★
PADELE 2 Pack Silicone Cake Pan Nonstick 10 Inch Silicone Cake Molds Pound Cake Pan Baking Cake Pan for Jello Gelatin Cake Brownie and BreadPink+Blue
PADELE$9.984.5★
What buyers say about jello mold
What buyers praise and complain about, mined from review topics.What buyers love
“I love to bake cakes”
“Good quality baking cake pan”
“Good size”
“Cleans easily”
“Easy to Use”
“Good for the money”
“Exactly what I needed”
“Good size, and the non-stick surface works well”
“The pans stick”
“colors are cute”
What buyers complain about
“Not a good size”
“Kind of flimsy”
“Not good quality and very flimsy and a few came broken”
“Sticky pan”
“Very cheap material”
“a little difficult to work with”
“It is thicker”
“These cake pans do not work”
“Also after second wash some of the coating started coming off”
“A very different cooking experience”
Top return reasons
Common questions
- Is jello mold profitable to sell on Amazon United States?
- The niche generates $500K/yr across 35 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the jello mold niche?
- 22 brands and 39 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in jello mold?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 3.0%.
- When does demand for jello mold peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the jello mold niche?
- Listings span $7.69–$32.83; the average listing price is $16.30 (sweet spot $15–$100). The average incumbent carries 1,722 reviews — the moat a new listing must climb.