jasmine diffuser
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$17.20avg listing price — sweet spot $15–$100
Price range
Good$9.26–$31.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,711.13avg incumbent reviews — the moat a new listing must climb
Market size
Bad$74K$74K/yr · 91K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, jasmine diffuser is a $74K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
jasmine diffuser market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $103K–$138K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 40 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Cocod'or80%
- Craft & Kin15%
- COCORRÍNA3%
- CULTURE & NATURE3%
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — +8.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top jasmine diffuser search terms
- cocodor26K/yr
- cocodor diffuser20K/yr
- jasmine diffuser9K/yr
- jasmine reed diffuser6K/yr
- cocodor reed diffuser5K/yr
- craft and kin7K/yr
- craft and kin candle6K/yr
- reed diffuser jasmine3K/yr
- cocodor flower reed diffuser set2K/yr
- craft & kin3K/yr
Top jasmine diffuser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COCODOR Flower Reed Diffuser Set / 6.7oz / White Jasmine/Scent Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor
Cocod'or$16.004.2★14,474 rev
Craft & Kin Lily & Jasmine Reed Diffuser 5.75 oz Essential Oil Diffuser for Home & Bathroom Up to 120-Day Fragrance with 8 Rattan Scent Sticks Amber Glass Room Decor
Craft & Kin$31.084.2★3,245 rev
COCODOR Signature Reed Diffuser Set/Refreshing Air / 6.7oz /1 Pack/Home Fragrance Diffuser Oil Scent Diffuser for Bathroom Shelf Decor
Cocod'or$14.994.2★1,141 rev
COCODOR Flower Reed Diffuser Set / 6.7oz / Garden Lavender/Scent Diffuser with Sticks Home Fragrance Oil Reed Diffuser for Bathroom Shelf Decor
Cocod'or$16.184.2★14,474 rev
Craft & Kin Premium Smoke & Vanilla Scented Candle Long Lasting 45 Hour Burn Time Luxury Black Natural Soy Scented Candle for Men with Wood Wick Room Decor and Aromatherapy 7.6 oz
Craft & Kin$16.694.1★9,494 rev
Newest
by launch date
CULTURE & NATURE Reed Diffuser Set 4oz (120ml) Jasmine Scented Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor
CULTURE & NATURE$19.13427 rev
COCODOR Flower Reed Diffuser Set / 6.7oz / Clean Linen/Scent Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor
Cocod'or$16.4614,474 rev
COCODOR Flower Reed Diffuser Set / 6.7oz / Cashmere Vanilla/Scent Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor
Cocod'or$16.4714,474 rev
COCODOR Classic Reed Diffuser/White Jasmine/3.4oz(100ml)/1 Pack/Fragrance Scent Essential Oil with Stick Diffuser Set for Home Bathroom Shelf Dcor
Cocod'or$9.26229 rev
Cocorrna Reed Diffuser Set Clean Linen 6.7 fl oz Scented Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor
COCORRÍNA$18.624,271 rev
Trending
90-day click momentumCULTURE & NATURE Reed Diffuser Set 4oz (120ml) Jasmine Scented Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor
CULTURE & NATURE$19.134.4★
COCODOR Lavender Reed Diffuser/Garden Lavender / 6.7oz(200ml) / 1 Pack/Home Decor & Office Decor Fragrance and Gifts
Cocod'or$16.644.4★
COCODOR Flower Reed Diffuser Set / 6.7oz / Cashmere Vanilla/Scent Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor
Cocod'or$16.474.2★
COCODOR Flower Reed Diffuser Set / 6.7oz / Clean Linen/Scent Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor
Cocod'or$16.464.2★
COCODOR Signature Reed Diffuser Set/Refreshing Air / 6.7oz /2 Pack/Home Fragrance Diffuser Oil Scent Diffuser for Bathroom Shelf Decor
Cocod'or$23.174.2★
What buyers say about jasmine diffuser
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Great Diffuser”
“No complaints”
“Great deal”
“Beautiful design”
“gave as a gift”
“As advertised”
“Pretty,”
“they have been going strong for several weeks now”
“Subtle, long-lasting, low maintenance, decorative”
What buyers complain about
“Strong smell”
“Very weak”
“Not a good diffuser at all”
“Its more expensive”
“Bad quality”
“Only lasted a week or 2 if that literally”
“no functionality”
“Not as advertised”
“Bigger than I thought”
“Waste”
Top return reasons
Common questions
- Is jasmine diffuser profitable to sell on Amazon United States?
- The niche generates $74K/yr across 15 tracked products. 90-day search growth is +8.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the jasmine diffuser niche?
- 4 brands and 7 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in jasmine diffuser?
- Top complaints mined from reviews: Smell, Strength, Diffuse Mechanism. The return rate is 1.4%.
- When does demand for jasmine diffuser peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the jasmine diffuser niche?
- Listings span $9.26–$31.08; the average listing price is $17.20 (sweet spot $15–$100). The average incumbent carries 5,711 reviews — the moat a new listing must climb.