jasmine candle
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$18.74avg listing price — sweet spot $15–$100
Price range
Great$8.77–$44.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,467.96avg incumbent reviews — the moat a new listing must climb
Market size
Okay$115K$115K/yr · 79K searches
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, jasmine candle is a $115K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
jasmine candle market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $112K–$150K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #315
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 8.9%
- Avg brand age
- 45 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
52
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
31%
- 1OAK20%
- Chesapeake Bay Candle17%
- Yankee Candle11%
- M&SENSE9%
- Lulu Candles6%
- Majestic Pure6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.5×
Top jasmine candle search terms
- jasmine candle57K/yr
- jasmine candles highly scented6K/yr
- jasmine scented candles7K/yr
- jasmine candles6K/yr
- candle jasmine4K/yr
Top jasmine candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
1OAK Jasmine Candle - Soy Wax Scented Candles (Jasmine) - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)
1OAK$13.374.3★124 rev
Chesapeake Bay Candle Scented Candle Peace + Tranquility (Cashmere Jasmine) Medium Jar Home Dcor
Chesapeake Bay Candle$12.444.5★5,863 rev
Yankee Candle Midnight Jasmine Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$19.184.5★369 rev
Majestic Pure Jasmine Scented Candle 45+ Hr Burn 10 Oz
Majestic Pure$20.084.4★57 rev
Jasmine Candle Strong Scented Soy Candel Clean Non Toxic Velas Aromticas for Women Gift for Diwali Pack of 3 5Oz Decorative Tin Jars with Lids
TRUMIRI$14.773.8★156 rev
Newest
by launch date
Hidden Label Vanilla Jasmine Soy Candle 10oz 2-Wick 45H Clean Burn
Hidden Label$19.9219 rev
Sandalwood Jasmine Scented Candle for Home Soy Wax Candle Aromatherapy Candle Gift for Women Men 7oz
FF FRAGRFLOWING$9.4322 rev
Majestic Pure Jasmine Scented Candle 45+ Hr Burn 10 Oz
Majestic Pure$20.0857 rev
Jasmine Candle Strong Scented Soy Candel Clean Non Toxic Velas Aromticas for Women Gift for Diwali Pack of 3 5Oz Decorative Tin Jars with Lids
TRUMIRI$14.77156 rev
Crenovo Jasmine Scented Candle 100% Soy Candle 30 Hours Burn Candle Gifts for Men and Women Valentine Mothers Day Friendship Funny Gift for Home Decoration 5oz
Crenovo$13.2711 rev
Trending
90-day click momentumMajestic Pure Jasmine Scented Candle 45+ Hr Burn 10 Oz
Majestic Pure$20.084.4★
Hidden Label Vanilla Jasmine Soy Candle 10oz 2-Wick 45H Clean Burn
Hidden Label$19.924.5★
Chloefu LAN Jasmine Blossom Scented Candle Luxury Soy Candles 55 Hours Slow Burning Non Toxic Gift-Ready for Hosts & Gatherings Farmhouses Home Decor Long Lasting for Bath & Office 8.1oz
Chloefu LAN$20.575.0★
Sandalwood Jasmine Scented Candle for Home Soy Wax Candle Aromatherapy Candle Gift for Women Men 7oz
FF FRAGRFLOWING$9.434.2★
M&SENSE Gardenia Jasmine Scented Candles for Home - 11.6oz Organic Soy Wax
M&SENSE$21.334.2★
What buyers say about jasmine candle
What buyers praise and complain about, mined from review topics.What buyers love
“Nicely scented”
“the two wicks provide good light”
“Excellent build quality”
“Great gift”
“Excellent value”
“it last a great deal”
“perfect size”
“elegant design that looks great with my home décor”
“balanced with a soft”
“It hits that perfect balance of strong enough to notice”
What buyers complain about
“Unpleasant smell”
“Very expensive”
“But, not as strong as advertised”
“Small”
“It burns slowly”
“Too expensive for low quality & inaccurate description”
“Also it does not last”
“I wish the candle's description would have more of a description of what to expect”
“No cumbersome styrofoam that is very bad for the environment”
“Would not recommend as a gift since the scent is not guaranteed”
Top return reasons
Common questions
- Is jasmine candle profitable to sell on Amazon United States?
- The niche generates $115K/yr across 28 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the jasmine candle niche?
- 17 brands and 52 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in jasmine candle?
- Top complaints mined from reviews: Smell, Value For Money, Strength. The return rate is 1.3%.
- When does demand for jasmine candle peak?
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the jasmine candle niche?
- Listings span $8.77–$44.70; the average listing price is $18.74 (sweet spot $15–$100). The average incumbent carries 1,468 reviews — the moat a new listing must climb.