japanese plates
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$35.88avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$9.76–$113.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good695.61avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 275K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, japanese plates is a $61K/yr Amazon United States market (275K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
japanese plates market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $45K–$54K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #891
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 86%
- Out of stock
- 5.9%
- Avg brand age
- 42 months
- Avg seller age
- 147 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
49 falling
Sellers
73
Top-5 brand share
37%
Top 20: 76%
Top-5 click share
28%
Top 20: 62%
Open market
60%
- Nagpew18%
- SiliFine6%
- WHJY5%
- Eisinly4%
- Uaral4%
- Whitenesser4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.6×
Top japanese plates search terms
- japanese plates54K/yr
- japanese dishes35K/yr
- japanese dinnerware set33K/yr
- japanese dish set23K/yr
- japanese dinnerware22K/yr
- japanese ceramic15K/yr
- japanese plates and bowls sets14K/yr
- japanese dishware11K/yr
- japanese plate13K/yr
- asian plates11K/yr
Top japanese plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nagpew 6 Pack Retro Ceramic Bowls 4.5 Inch Japanese Rice Bowl
Nagpew$27.954.8★65 rev
16 Piece Japanese Retro Dinnerware Set for 4 Ceramic Bowls Dish Spoons and Bamboo Chopsticks for Vintage Tableware Home Dining Housewarming Gift
SiliFine$37.514.7★4 rev
Nagpew 12 Pcs Japanese Sauce Dishes 2 Oz Round Ceramic Side Dish Set
Nagpew$21.304.8★42 rev
WHJY Japanese Retro Porcelain Side Dish Ceramic Side Dishes Bowl Seasoning Dishes Soy Dipping Sauce Dishes - Set of 5
WHJY$13.984.8★297 rev
Eisinly 6 Pack Dipping Bowls 3 OZ Small Ceramic Soy Sauce Dish Vintage Blue
Eisinly$9.774.8★1,846 rev
Newest
by launch date
RENEWREVITAL 6 Inch Japanese Retro Dinner Plates Set of 6
RENEWREVITAL$33.805 rev
16 Piece Japanese Retro Dinnerware Set for 4 Ceramic Bowls Dish Spoons and Bamboo Chopsticks for Vintage Tableware Home Dining Housewarming Gift
SiliFine$37.514 rev
Kichvoe 6 Pcs Pink Ceramic Dinnerware Set for One Japanese Ceramic Dishware
Kichvoe$26.359 rev
ArtClayz 12-Piece Cherry Blossom Dinnerware Set Japanese Sakura Porcelain Plates & Bowls Service for 4 Microwave and Dishwasher Safe
ArtClayz$75.391 rev
yaocoral 6 inch 4 Pack Ceramic Japanese Appetizer Plates Serving Dishes
yaocoral$15.7114 rev
Trending
90-day click momentumRENEWREVITAL 6 Inch Japanese Retro Dinner Plates Set of 6
RENEWREVITAL$33.805.0★
16 Piece Japanese Retro Dinnerware Set for 4 Ceramic Bowls Dish Spoons and Bamboo Chopsticks for Vintage Tableware Home Dining Housewarming Gift
SiliFine$37.514.7★
Kichvoe 6 Pcs Pink Ceramic Dinnerware Set for One Japanese Ceramic Dishware
Kichvoe$26.354.7★
Set of 4- Japanese Style Porcelain Dinner Plates 10.3 Inches White
Jusalpha$36.744.6★
yaocoral 6 inch 4 Pack Ceramic Japanese Appetizer Plates Serving Dishes
yaocoral$15.714.4★
What buyers say about japanese plates
What buyers praise and complain about, mined from review topics.What buyers love
“bowls are of good quality”
“The colors are as beautiful”
“Generous Size”
“The design is sleek”
“Durable and easy to clean”
“Sturdy and easy to care for, just what Mom ordered for ease of use”
“exceed my expectations”
“Good value”
“Dishwasher safe”
“Super easy to clean”
What buyers complain about
“Very small”
“Break easily”
“its not as good a quality as I was expecting”
“I really wasnt expecting much for the price”
“Color differences”
“They are also a bit on the heavy side”
“A dish broke in the microwave after 6 weeks of moderate use”
“Not the same as picture”
“Not deep”
“Not the sturdy”
Top return reasons
Common questions
- Is japanese plates profitable to sell on Amazon United States?
- The niche generates $61K/yr across 72 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the japanese plates niche?
- 49 brands and 73 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in japanese plates?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.7%.
- When does demand for japanese plates peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the japanese plates niche?
- Listings span $9.76–$113.45; the average listing price is $35.88 (sweet spot $15–$100). The average incumbent carries 696 reviews — the moat a new listing must climb.